SUPER has joined forces with Australian cult lifestyle label Perks and Mini to produce a special limited edition capsule, the PAM II.
Featuring two well-loved SUPER silhouettes as you have never seen them before: the (ultra-feminine & provocative) Lucia, and the (solid & timeless) Ciccio.

SUPER joins an impressive list of brands who have collaborated with the influential Melbourne outfit, each one a leader in their respective fields. P.A.M, with its origins deep in experimental culture, shares SUPER’s commitment to boundary-pushing experimentation as well as giving attention to detail and construction; making the partnership a natural fit that naturally produced powerful results.

Both models have been produced with a Persian rug print, which has been meticulously placed between two thin sheets of amber-colored Italian acetate that give it a warmer, more subtle, and classier feel.
The 24K gold Carl Zeiss lenses give the oriental print and sunglasses its PAM signature touch, creating a unique yet absolutely wearable piece of eyewear for the boiling Southern Hemisphere Summer.

AVAILABLE  IN LIMITED QUANTITIES TROUGH SUPER & PAM ONLINE STORE AND SELECTED STORES WORLDWIDE.

Building upon the design and research of the Autumn 2011 collection, following a lot of thoughtful experimentation with a multitude of materials and shapes, SUPER returns this Winter with continuing exploration of PANAMÀ.
The Fall season opened the doors to a series of well defined and characteristic silhouettes, headed by metal and acetate combined shapes. Released in a selection of carefully researched tortoise and matched with tobacco and bottle green lenses to achieve a true Panamà flavor. Among the various incarnations of new models and revamped old favorites, we introduce our brand new sporty silhouette:

Racer

The novelty of the Winter collection, the Racer is, as its name suggests the sportiest, flashiest model of the season. The racer shades have a gritty masculine appeal, and all the charm of 70’s pilot, but worn by your sweetheart they’ll make your head spin!

Available in a glossy black-on-black with delicate gold plaques on the arms; a 70’s-drenched transparent caramel with tobacco brown lenses and gold plaques; and in a knock-out wild leopard Havana.

STRIKING NEW COLORS
The 11-12 Winter, comes stronger than ever, following up on this preceding experiences, seasons and shapes, to compose a collection of subtle, deep and cutting edge color-ways. With a more mature and discerning approach to color than ever, we have developed an entirely original and adventurous color palette that is sure to comfort and uplift you throughout the drab Winter months. The formula is of course, unchanged: sunglasses with a contemporary design are handmade in Italy using only the finest materials, genuine Carl Zeiss lenses and highly researched acetates, offering as always style and quality at the best price. The trusty Havana acetate is a prominent feature this Winter in all its forms and shades, ranging from light to dark, solid to semi-transparent. Lenses are in keeping with our sentimental appreciation of the past, with the inclusion of 70’s reminiscent tobacco browns and warm tones.

49er

The ‘retro-elegant’ 49er, first introduced in the Autumn collection, returns this Winter in two new impressive variations. Super’s modern-day take on the iconic explorer silhouette, with its resistant metal skeleton is semi-framed in acetate and fully framed in gold. Choose from a sporty emerald green acetate with a contrasting tobacco lens and gold hardware to brighten up a gray Winter’s morning, or the chic and beautiful rare tortoise Havana acetate equipped with dark brown lenses and gold hardware.

Giaguaro

The Giaguaro, which first set pulses racing in Autumn, has an established presence this Winter: With our metal skeleton partially set in the acetate to create a sturdy yet light structure; and our trademark technique of using dynamic color-ways and the combination of specially researched materials. Available this season in 4 daring color paths to satisfy the most discerning of palates: a slick and evergreen black completed with Zeiss rock-hard black lenses and a delicate silver bar across the front of the model; in our contemporary transparent skeleton, an eye-catching crystal acetate coupled with contrasting greens lenses; or in a deep bottle green with an elegant brown lens combo, and silver hardware. For the more adventurous, the shades come in a slick matte puma acetate—the result of meticulous research by Super—partially encased in a black acetate. These shades will make you want to dress the part, while you rest assured that teamed even with a simple white tee alone, these beauties are guaranteed to make an impact.

Panamà

The namesake model of the Autumn collection takes on an interesting guise this Winter, a more fashion approach compared to its Fall version: a pack composed of well-researched combinations of refined gold metal and acetate, with two-tone matte acetate and colored lens. Available in three different color-paths with varying intensity: The more subtle matte black and transparent matte crystal combination with gold hardware; a wild matte puma combined with a contrasting transparent matte crystal with gold hardware; or a stand-out light havana and crystal combination, again with a gold nasal piece and detail on arms. sharp, direct and stylish, the Panama is ideal for those who want a classic yet unique piece of eyewear.

Paloma

The Paloma is the most relaxed, quietly confident model of the season, letting its classic, universal appeal, pronounced curves, raised bridge, and sturdy structure speak for itself. The Winter Paloma comes in lush shades of deep blue and bottle green. Each variation combined once again with the characteristic, retro-flavored tobacco lenses. Their hyper-classic shape is adaptable to any style or age. Timeless, the Paloma is the passepartout for 2012.

América

America made its debut in Fall with three decisive models, and for Winter we have decided to broaden the scope of this light-hearted reinvention by adding two softer color-ways: a smooth and deeply elegant blue with a contrasting tobacco lens and a dark and indulgent classic Havana with brown lenses. Solid, cool and clean, like a genuine Americana.

Basic

The reliable Basic lets color do the talking this Winter. The trusty and universal silhouette was the perfect backdrop for our exploration with full color this season. With a distinctive flair, we present two entirely new matte color paths, a sober dark gray and a luxe crème caramel: no frills, bells or whistles, letting the design and impact of the color stand alone. Classical innovation.

People CRAYON

Proven favorites with cross-season appeal, durable but never tired, the Winter collection would not be complete without the addition of the People to help you combat the Winter sun in style. In keeping with our thirst for innovation and research we have, as always, given our trusty friends an up-to-date edge by using them as a canvas to introduce our new crayon color path. Opaque color-ways, the prominent feature of the season, create an interesting and innovative contrast, unique to Super: Black matte and a matte crystal combination; Matte beige and matte crystal combination; and a matte dark gray and matte crystal duo-acetate combination. Made with researched acetates and historical techniques to create the duo-acetate effect, these shades can only be found at Super. Sure to draw stares this Winter.

Anchor

Following the Printed Palms seen in the Autumn collection, we revisit our new hand-designed illustration concept for Winter with another fantastic retro print. This time around handmade palm trees are replaced with old-school anchors, inspired by retro upholstery and hand-designed yet again by up-and-coming artist Ana Kras. The anchor print is mounted on the interior of each model, with declining shades of blue set on an inky retro blue against a contrasting glossy black shell exterior. The print is mounted on a selection of out new models and best-sellers alike, giving everyone a chance to wear their favorite or most-suited silhouette: Available in América, Basic, Flat Top, Flat Top Small and Paloma. Completely unique, covetable, and collectable.

GET THEM HERE NOW

SUPER got together with the achingly-cool French outfit Cool Cats. A unique meeting of minds, whose work we respect and has made them one of Europe’s most influential young multi-talented figures today. Together, we present a hand-customized special edition model, representing a shared vision of unrivaled style and substance.

Internationally renowned for its cult artwork, carefully-curated merchandise and collaborations, Cool Cats (& Ed Banger Records) ooze with the respect for its family – major players on the club and street scene—Pedro Winter, DJ, producer, founder of Ed Banger Records and legendary manager of Daft Punk; creative director SO-ME, in-house graphic genius at Ed Banger Records and music-video director; and Michael Dupouy, the mastermind behind web media and creative agency La MJC, and the power behind many French and internationally recognized street culture initiatives and publications.

Taking the design cue from the Cool Cats logo—the concept is to bring the cat’s (logo)sunglasses to life—SUPER worked with the Cool Cats design team led by SO-ME. The result: a hand-customized carnation of the much-loved W silhouette, the linear ‘retro-futuristic’ member of the SUPER family.

The shades were meticulously hand-crafted, reproducing a life-size Cool Cats logo, achieved by skillfully inserting the silver stripe by hand one-by-one, thanks to the cooperation of our experts at Carl Zeiss Vision!
As always we stayed true to the SUPER standards by using only top-notch materials: meaning quality solid black acetate and ruthenium hinges. The arms feature delicate silver inscriptions, hallmarks of quality SUPER finishing: the Cool Cats logo is displayed on the outer arms, winking in the sunlight.

Lovingly made in Italy, with personalized packaging designed by SO-ME. Sure to be a compelling collaboration for SUPER followers and Cool Cats affiliates alike, these shades are the coolhunter’s collectibles.

We dedicate this special edition to a very dear team and family member of the Cool Cats and Ed Banger gang, whom recently passed away. DJ Mehdi, your music will always live on.

Available in a limited quantity (75 pairs per colors) shiny black or matte black through SUPER and COOL CATS online store and selected stores worldwide.

Has anybody told you the best always comes in the end?

…GIAGUARO

The Panama & 49ers’s attention-grabbing next of kin: the Giaguaro has a more pronounced silhouette, available in havana light acetate with a unique frame partially set in golden amber acetate.

Gold detailing on the arms and a delicate gold bar across the front of the model add an old-school elegance, while the rare matte acetate is a result of much research, giving these shades an unmistakably contemporary vibe.

AVAILABLE IN SELECTED STORES AND IN A LIMITED QUANTITY HERE

A streamlined version of the classic favorites pick up a concept we had introduced in the past with our collaborations: hand-designed prints. The fantastic tone-on-tone retro palm-tree print, designed in collaboration with up-and-coming artist Ana Kras, is reminiscent of retro textiles and Club Tropicana wallpaper.

The print is mounted on cream interior, set against a shiny tortoise exterior, and is available in a selection of our evergreen silhouettes. A covetable and collectible for the SUPER aficionados.

AVAILABLE IN SELECTED STORES AND IN A LIMITED QUANTITY HERE

For those of you who love the flat tops but felt like they are too big of a fit, or if you simply prefer smaller fitting sunglasses, do not despair! Super has thought up a new smaller version of these beloved sunnies.

Created to satisfy both women and men, this smaller small version has an elegant, more gentleman appeal, yet maintains the sleek and sharp look of its bigger brother.

The Flat Top Small are also available in 4 new colors: blue with brown lenses, brown with green lenses, green with brown lenses and last but not least resin with green lenses.

The more streamlined silhouette makes for more accessible wearability, concentrating on its clean cut shape, sweetly giving way to simple elegance.

AVAILABLE IN SELECTED STORES AND IN A LIMITED QUANTITY HERE

The 49er celebrates the classic explorer sunglasses. Super revisits the idea with contemporary freshness, never losing the authenticity of the historic model incarnate. With a slight “Retro” feel, the resistant, metal, skeleton is partially enveloped in acetate. The classic design adapts to every need representing function in form as well as being equally iconic and transversal.

Available in total black for the design savant, or in a selection of havana tortoise with deep glass green colored lenses for that touch of Panama, characterized through the whole of collection. Wear it on a safari on your Range Rover or on the streets of Miami basking in the sun. Pair them with a Hawaiian shirt or a double breasted Jacket, one way or another your look is complete with a 49er.

Wear it on a safari on your Range Rover or on the streets of Miami basking in the sun. Pair them with a Hawaiian shirt or a double breasted Jacket, one way or another your look is complete with a 49er.
The metallic structure available in the Havana and Havana Light versions are golden, on the clear acetate it is a silver with see-through detailing purposely on display to further accent the finesse of the avant-guard design, and on the pure black model with a unique dark ruthenium.

AVAILABLE IN SELECTED STORES AND IN A LIMITED QUANTITY HERE

We present the Fall release of our most representative silhouettes, the models that have shaped Super, making it recognizable throughout these years.

Basic Elements

The shape, which made Super sunglasses famous across the universe! Now better than ever, brown lenses or Depression glass green, Opaque semi- transparent acetates bring new light to the trusty ol’ Basic, which thanks to these unexpected combinations come back with a vengeance.

Its Resistant structure and reliable design for sunglasses of classic appeal declinable in the characteristic color combos of the season: Green lenses, opaque acetates or with see thru structures.

Its is useless to say much more about them, I am sure that at this point you are ready to throw away your old 80′s sunnies.

AVAILABLE IN SELECTED STORES AND IN A LIMITED QUANTITY HERE

The América is a timeless re-modelling of a cult design, with equal parts ‘90s and ‘50s. This model invokes a particular Americana: jukeboxes, Cadillac and Johnny Cash, seen through the lens of a 90’s Wrigley’s commercial.

A solid silhouette with sturdy arms, with a clean rectangular shape, the América is available in dark havana acetate for a dramatic impact, in light caramel-colored havana with contrasting green lenses and an eternal solid black for modern, light-hearted updating of a cult classic.

AVAILABLE AT SELECTED STORES WORLDWIDE OR IN A LIMITED QUANTITY HERE

The Panamá silhouette set the basis and standards for all of the sunglasses developed in this Autumn Winter 2011/2012 collection. A variation of 4 colors cover the entire evolution of the season. A result of much research, the metal and acetate are the perfect synthesis of the Super aesthetic for Autumn 2011: unique, recognizable, eternal. In spirit, Panamá evokes within all of us the desire for escapism from everyday life, perhaps an imaginary haven with which you are transported when a single ray of light reflects on your face.

Perfect for every physiognomic shape. In metropolitan or bohemian styles, for the wholesome or for the rebels, these are eye-catching classics that never try to hard. Golden structures are combined with black acetate and paired with Tobacco brown lenses, while the classic Havana in the Opaque version is masterfully combined with blue or green lenses according to the tonality chosen. Its darker version marries a wild pattern reminiscent of a Leopard print. Enjoy.

AVAILABLE AT SELECTED STORES WORLDWIDE OR IN A LIMITED QUANTITY HERE STARTING NOW.

Starting from today, we will be releasing the new Autumn 2011 collection. One piece at a time. Patiently, for you to savor each and every silhouette of our new collection, one by one.

There will be a total of 7 releases, starting from today at 19:30 and ending September 15th. The new pieces will be available in stores worldwide and in a limited quantity through the Super website.

This Autumn, Super has taken research and development to a whole new level, visible in the extensive combinations and color palette without losing sight of its origins as a brand. Tradition and quality trademark Super’s high standards, thanks to the use of sturdy materials and Carl Zeiss Lenses.

The formula remains intact: once again Super Satisfies every request when it comes to style whilst gaining a 360 degree customer base season after season; concentrating on the heritage of eyewear making – celebrating the past while looking towards the future. Autumn 2011 represents the natural aesthetic evolution to the previous seasons. What super acquires in maturity of the product it has maintained in freshness and spontaneity, qualities so true to this brand’s unique approach to design.

The Autumn Winter 2011/2012 collection has a way of connecting even the most eclectic lifestyles, underlining the word unisex and transposing it into a global way of life, shedding new light on nonchalant elegance and irresistible cool with the slightest of ease.
“Panamá” is a kaleidoscopic encounter between tradition and history, eclectic in color and prints. The Panamá collection is a breaking point between old and new, the Atlantic and Pacific Ocean, North and South America, a place of trades, commerce, fusion and legends. The spirit of Panama’ is synthesized in a collection of immediate visual impact however never invasive or imposing. The range of the collection and its models do not derail from the origins of Super as a brand. Each model allows for a vast variety of choices: pieces for the more subdued individual, pieces for the exuberant, pieces for the types who steal from grandparents’ closets, and pieces for those who channel their inner most Robert Redford.

The air Super breathes is vaguely nostalgic never overpowering in its contemporary nature. This time around Super adds to its repertoire hand-designed prints. In this collections you will also see a revisited version of bestseller models such as the Flat Top, which has been scaled down and streamlined for a new take on a chromatically surprising classic.
Now more then ever color is what counts, but in a revisited atmosphere of refined elegance and good taste: a handful of organic tonalities (caramel, deep bottle green, earthy browns and cobalt blues) brought together with mastery, Savoir-Fair with unexpected precision. Bold acetates and gold accessories are found throughout the metal framing and detailing, with the lenses, give way to tradition then its body and frame is revamped with opaque acetates accentuating its ever so avant-garde qualities.

Following in the footsteps of last season’s collaboration with Swedish ‘street fashion’ brand WeSC, we have just completed a WeSC by RETROSUPERFUTURE capsule in line with their next collection. The free-spirited street cool of WeSC is perfectly captured with RETROSUPERFUTURE know-how, resulting in a light-hearted range of cute, quality shades.

We revisited the confidently kooky MOOSE model, first released with WeSC last season, in three new color-ways: a glossy black; an upbeat light tortoise matte, and a subtle transparent grey.

As always we have used only the finest of materials: top-notch acetate and Carl Zeiss lenses are guaranteed. The detail on the bridge of the MOOSE gives the shades a tongue-in-cheek futuristic feel, while the WeSC decor hinges are in keeping with the brand’s playfulness.

Made with an expert Italian touch, without losing that upbeat Swedish appeal.

Available at WeSC retailer and online on WeSC and Super webshops.

SUPER has teamed up with super-hip Hong Kong brand Izzue and the eclectic style guru Ms Hilary Tsui for a limited 200pz + 200pz special release of our iconic Flat Tops.

Two special editions of the best-selling signature SUPER silhouette have been designed in line with the much-anticipated collection designed by Hilary Tsui for Izzue, the youthful Hong Kong fashion label.

The vintage black/beige colour combo is in keeping with SUPER’s revamped-retro aesthetic, to varying degrees on either model: The Flat Tops are available either with a black frame and lens, and beige inside, or in a beige frame with black lens, with black inside.
The simplicity of the black frame model emphasizes the Flat Top silhouette, boldly outlining the iconic shape for maximum impact, while the beige frames slightly softens the Flat Top silhouette, playing up the vintage colour-contrast while retaining that Flat Top edge.

Each of these special edition can’t-miss models come in a special collector’s box with personalized inscriptions. As always, SUPER standards of quality and care are guaranteed.

The collaboration between Super, Izzue and Hilary Tsui is a welcome statement of style and spirit, a shared vision for experimentation and expression in design.

AVAILABLE IN SELECTED IZZUE STORE IN HONG KONG AND IN A LIMITED QUANTITY HERE FROM NOW

As soon as we put the finishing touches to the FLAT TOP POLARIZED, we knew we wouldn’t be able to hold them back until the official release! Not due to hit stores until August, the special pre-release will be available exclusively from today on our website, running at a limited number—for those of you who like to err on the side of excellence.
The FLAT TOP POLARIZED is an extension of our iconic FLAT TOP model, our best-selling signature SUPER silhouette, adored on both sides of the pond by celebrities, sportsmen and coolhunters alike. Yet this version has a very notable addition: Carl Zeiss polarized lenses. A by-word for excellence, the Zeiss lenses not only have a specially laminated surface to keep harmful UVA and UVB rays at bay, but they also eliminate distracting and intrusive reflective glares, allowing you to drive or play sports in strong sunlight comfortably.

Let’s not sideline the style: classic black acetate with a tasteful logo specially created for this model, and the exclusive inscription on the lens that lets any sunglasses aficionado worth their salt know that they are dealing with top-end SUPER and Carl Zeiss polarized lenses.
A collectible model, with a guaranteed bang for your buck. Whether you wear them to drive, to fish, to hit the slopes—or just to stylishly avoid eye-contact on the subway—these shades are going to invite hardcore hankering from SUPER maniacs everywhere.

TAKE THEM HOME HERE

It’s that time again. For SUPER fiends who want to own an exceptional, stand-alone piece, we present the third offering in our special limited release series: VINCENZO

Since day one in 2007, our objective was to create a brand that would enclose four main characteristics: contemporary well defined designs, top quality materials, the best price point these two combinations could ever have and making a product for everyone, for the People. These principles are still what guide us today.
The result of three years of hard work and commitment. Experimenting with leather, metal, acetate, and the combination of them all. Defined and refined in one core and contemporary collection. With the addition of a small selection of new color combinations, this is the Spring for Super, that altogether make up the most complete collection yet.

THE CONTEMPORARY COLORS

Our three recently released silhouettes come in a complete new color range that remind us of the early days, the start of Super with the launch of the colored Basic model three years ago. But this time adapted and restudied in an elegant and cutting edge version. The People, Andrea, and Lucia come in a semi-transparent acetate in a range of warm and soft colors: honey, ice, bottle green, washed out blue, and deep brown. These are the colors that will light up your summer.

THE LEATHERS

The Leather Flat Top has become another iconic product of Super, the smell of the real leather and the handcrafted artesian work behind these shades give this piece a real uniqueness. Available in 3 burning colors: black, brown and beige. In addition to these three established colors you will find another version that combines leather and acetate: the “Randagio”. A Puma acetate skeleton hand covered in top-notch leather with refined gold details that gives it a determined and accurate design.

THE HORN (NEW)

As the Leather is the representation of how our continuous research in material and texture is an important characteristic, and how it can transform a simple model in to a must have piece without going over the top in excessive looks. The Lucia and People are realized in a full iridescent Shell and a retro Ivory, standing out in excellence in our new collection. This versatile material has also been studied and combined with various techniques and other acetates revealing a whole new aesthetic, wether it be exposed or kept in the interior of the eyewear.

THE TONE ON TONE (NEW)

These new Tone on Tone sets are yet another example of how Super remains true to its roots, yet is in continuous evolution. These new tints are a natural evolution of our color on color 2009 models. Specifically studied for the kind of people that are not to keen on loud colors, yet still would like to have a little twist in their eyewear. Today in a new transparent black and deep brown. A more contemporary look, less flashy, yet simple and fresh. For everyday use, wether it be under the sun in Miami or during a visit to the roman Pantheon.

THE COMBINED

The act of combining metal and acetate results in a unique and fine piece of eyewear that distinctly recalls certain timeframes and styles in history. They are elegant, yet  young and fresh. The guiding of the materials highlight their aesthetics and colliding values, bringing out the strength and coolness of the metal with the flexible life of the acetate and the soft and soothing touch of the leather.

THE GINO AND THE CHICANO

The Gino and Chicano are what we refer to as our “tough nuts”, our insatiable warriors, whom have been keep the name high since their release in 2008-2009.  A Flat Top and a Ciccio Flat Top have been adorned on their tops with distinctive gold details: a triangle and an incisive straight decoration. They are the square-breakers. These individual pieces are meant to stand alone from the pack and when combined they are a strong and characteristic team, the typical design that takes time to be understood. But yet when this happens, they are for sure the ones that know  how to steal the spotlight.

THE BLONDE HAVANA MATTE

The Blond Havana Matte is definitely one of the simplest yet characteristic components of our 2010 collection, directly leaping it amongst our most prevailing and popular pieces. Like black sunglasses, havana is one of the biggest selling colors in the eyewear market, eternal, easy to wear, elegant and classy. We decided to give it a personal touch, just to stand out a little from the crowd, so we made it matte. All our top silhouettes: the Flat Top, Classic Shape, People, Andrea, and our Lucia come in this impeccable matte havana version.

THE BLACK HAVANA (NEW)

The Black Havana can easily be defined “The new black”. This is a piece worth of attention, with their shiny black coating on the exterior of the frame, they secretly hide a fierce havana acetate on the inside, that remind us of a tropical Panamanian leopard. This new color will be available in all our top frames, for those who want a classic shade with a touch. Flawless.

“SAY HELLO TO SUPER”

Color has been the beginning of our story and we are devoted to them. They have been a small revolution in the eyewear business, a trend that has been followed by small and huge brands. As i-D stated, “they are being eaten like hot italian paninis”, and the best is yet to come. The formula: Simple, colored, high quality standards, affordable price. Thanks to the insatiable hunger for these original models, they still go strong in our Core Collection.

“OLD” SCHOOL

Alongside our traditional colors of birth, we have a series of styles that also represent an important part of Super’s short yet intense history. With their retro flavor, as if they were made back in the 80′s, these models have constantly gained attention over these three years and never disappointed. Their names: New York, Technicolor, Retroski, Frank 1 and Frank 2.

AVAILABLE AT SELECTED STORES WORLDWIDE OR IN A LIMITED QUANTITY HERE STARTING NOW.