SUPER RELEASE: SPRING SUMMER 2010
March 15th, 2010 - Main, News
After re-living the excesses of the 80′s, we decided to embrace the essentialism and minimalism of objects and their functionality: a return to a classical and more elegant point of view, which had been overshadowed in these past few years, especially from the younger consumers. The SS10 RetroSuperFuture collection was conceived and designed with three basic key points in mind: simplicity, research and understated elegance.
The extra twist and the true summer feeling for the SS10 collection was given with the specific selection of style and material of the acetates, we proudly present our Summer Safari theme.
The Summer Safari acetates and combinations successfully combine a fresh and innovative style without stepping out of line from our three initial focus points (mentioned above), yet maintaining the everyday style and understated elegance we wanted.
Another additional feature on some of the Super’s new silhouettes of this season is weight with the Andrea, the People, the Lucia and the W that are very lightweight yet high-quality sunglass. This collection is characterized by our “super” distinctive mark: which now functions as a decorative cap between the frame and the leg, revealing our logo only when the eyewear is opened, when the piece is closed it creates a simple yet incisive recognition decor.
NEW SILHOUETTES
Andrea: surprisingly simple yet stylish piece of unisex eyewear. This specific design came about while researching an avant-garde look that would simultaneously be an instant classic, a piece that was cutting-edge and cool enough for the trend leaders as well as a more mainstream consumers.
We therefore took our established classic flat top shape and eliminated the bottom acetate, revealing a refreshing futuristic lens and look. By combining classical acetates such as our signature Havana and Summer Safari tortoise combos (just to name a few) we gave it a very chic look while stripping the piece to its essentiality and function. Less is more.
Lucia: designed for women, characterized by a petit and extremely thin frame, yet boasts an extremely strong design and Giotto-esque round lens.
This is amongst the most experimental of our season’s designs, nonetheless maintaining a surprising classic simplicity.
Feeding the fashion-hungry women, this sunglass comes in a selected variety of combinations and is of an extraordinary elegance and lightness.
People: Creating a classical unisex piece of eyewear which can be worn satisfying every need and occasion is a sunglass company’s biggest challenge.
The People model is a slightly smaller-framed and thin yet meticulously designed piece which combines smooth curves with sharp and sudden angles and almost circular lenses with long geometrically squared-shaped arms.
The People is able to satisfy a large variety of different styles (thus the name), simultaneously be a chic and tasteful gentlemen piece when in havana glitter; or be a unique retro look when in our jungle Summer Safari version; or a simply and sensually feminine when in our light savannah acetate and lens.
W: Inspired by the unique style of late 70′s italian design, such as our favorite, Marcello Gandini, to name one.
The W represents our retro-futuristic style to perfection, yet also offers a basic simplicity in its design. The W was designed all in one line, maintaining all angles square, to the point that the arms don’t even curve. It is sought of as the new classic shape of the future.
A limited amount of all styles and colors will be sold thru this website next week. You can find them already in most of the stores listed here. Have fun, and feedbacks are appreciated.
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CLICK HERE TO VIEW ALL THE COLLECTION
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85 Responses to “SUPER RELEASE: SPRING SUMMER 2010”
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After re-living the excesses of the 80′s, we decided to embrace the essentialism and minimalism of objects and their functionality: a return to a classical and more elegant point of view, which had been overshadowed in these past few years, especially from the younger consumers. The SS10 RetroSuperFuture collection was conceived and designed with three basic key points in mind: simplicity, research and understated elegance.
The extra twist and the true summer feeling for the SS10 collection was given with the specific selection of style and material of the acetates, we proudly present our Summer Safari theme.
The Summer Safari acetates and combinations successfully combine a fresh and innovative style without stepping out of line from our three initial focus points (mentioned above), yet maintaining the everyday style and understated elegance we wanted.
Another additional feature on some of the Super’s new silhouettes of this season is weight with the Andrea, the People, the Lucia and the W that are very lightweight yet high-quality sunglass. This collection is characterized by our “super” distinctive mark: which now functions as a decorative cap between the frame and the leg, revealing our logo only when the eyewear is opened, when the piece is closed it creates a simple yet incisive recognition decor.
NEW SILHOUETTES
Andrea: surprisingly simple yet stylish piece of unisex eyewear. This specific design came about while researching an avant-garde look that would simultaneously be an instant classic, a piece that was cutting-edge and cool enough for the trend leaders as well as a more mainstream consumers.
We therefore took our established classic flat top shape and eliminated the bottom acetate, revealing a refreshing futuristic lens and look. By combining classical acetates such as our signature Havana and Summer Safari tortoise combos (just to name a few) we gave it a very chic look while stripping the piece to its essentiality and function. Less is more.
Lucia: designed for women, characterized by a petit and extremely thin frame, yet boasts an extremely strong design and Giotto-esque round lens.
This is amongst the most experimental of our season’s designs, nonetheless maintaining a surprising classic simplicity.
Feeding the fashion-hungry women, this sunglass comes in a selected variety of combinations and is of an extraordinary elegance and lightness.
People: Creating a classical unisex piece of eyewear which can be worn satisfying every need and occasion is a sunglass company’s biggest challenge.
The People model is a slightly smaller-framed and thin yet meticulously designed piece which combines smooth curves with sharp and sudden angles and almost circular lenses with long geometrically squared-shaped arms.
The People is able to satisfy a large variety of different styles (thus the name), simultaneously be a chic and tasteful gentlemen piece when in havana glitter; or be a unique retro look when in our jungle Summer Safari version; or a simply and sensually feminine when in our light savannah acetate and lens.
W: Inspired by the unique style of late 70′s italian design, such as our favorite, Marcello Gandini, to name one.
The W represents our retro-futuristic style to perfection, yet also offers a basic simplicity in its design. The W was designed all in one line, maintaining all angles square, to the point that the arms don’t even curve. It is sought of as the new classic shape of the future.
A limited amount of all styles and colors will be sold thru this website next week. You can find them already in most of the stores listed here. Have fun, and feedbacks are appreciated.
————————————————————————————
CLICK HERE TO VIEW ALL THE COLLECTION
————————————————————————————
March 15th, 2010 at 5:14 pm
[...] 2010 Spring/Summer RetroSuperFuture Collectionby Edward Chiu, March 15, 2010Italian eyewear label SUPER has released a number of new models from its 2010 Spring/Summer collection in select accounts. The [...]
March 15th, 2010 at 5:19 pm
I love it! Once again you guys showed me why you are my favorite sunglasses brand!
I would like to know when they go on sale though, as I badly want those black Adnreas and Peoples!!!
March 15th, 2010 at 6:00 pm
[...] eyewear label SUPER has released a number of new models from its 2010 Spring/Summer collection in select accounts. The [...]
March 15th, 2010 at 6:22 pm
[...] Super’s 2010 Spring/Summer collection brings several models to choose from. Already hitting retail accounts are the “People”, “Andrea”, and the “Flat Top”. Each is available in various colorways and stocked at Goodhood. #gallery-1 { margin: auto; } #gallery-1 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 20%; } #gallery-1 img { border: 2px solid #cfcfcf; } #gallery-1 .gallery-caption { margin-left: 0; } [...]
March 15th, 2010 at 7:18 pm
[...] Check out these new pieces from the Spring/Summer 2010 collection from Italy-based eyewear brand, SUPER. [...]
March 15th, 2010 at 8:35 pm
[...] italian eyewear SUPER just in time for [...]
March 15th, 2010 at 9:03 pm
[...] eyewear label SUPER has released a number of new models from its 2010 Spring/Summer collection in select accounts. The [...]
March 16th, 2010 at 1:42 am
[...] SUPER Possibly related posts: (automatically generated)CLAE | Spring/Summer 2010 Collection Part [...]
March 16th, 2010 at 2:36 am
http://www.pryzd.com/2010/03/super-2010-spring/
March 16th, 2010 at 3:41 pm
[...] A SUPER acaba de lançar a sua nova coleção de Primavera/Verão 2010! Ao contrário dos lançamentos anteriores, dessa vez..a marca italiana de eyewear, optou por designs um pouco mais minimalistas! Sem dúvida uma coleção um pouco mais clássica…um pouco diferente dos modelos mega coloridos e futuristas que estamos acostumados a ver! Os três designs que aparecem na primeira imagem, são o “People”, o “Andrea”, e o “Flat Top”. A coleção já está a venda na Goodhood. Pergunta: Porque TODA marca tem sempre um item com o título “Andrea”??? God Bless, Lucas Penido. (Ao som de: “Dystopia” Midnight Juggernauts) [...]
March 16th, 2010 at 7:52 pm
[...] I posted a few pics of pieces from the Spring/Summer 2010 collection from SUPER. Here are a few more models that I saw over at [...]
March 17th, 2010 at 12:01 am
[...] eye wear company SUPER releases their latest collection, The RetroSuperFuture Collection. The overall goal for the line [...]
March 17th, 2010 at 12:09 am
hey when r u gonna sell this online im interested on the W.!!! cheers
March 17th, 2010 at 8:43 pm
How much r the Ws?
March 19th, 2010 at 12:38 am
[...] and boy do they love to show them off to the paparazzi. Super has recently released their Spring Summer 2010 collection, and it looks pretty good. The new line of Super Sunglasses bring the brand’s trademark [...]
March 21st, 2010 at 12:43 am
[...] over the past few years the Italian brand SUPER has been a top leader in the sunglasses department. Today we recently receive a first look at their [...]
March 22nd, 2010 at 12:57 pm
[...] eyewear label SUPER has released a number of new models from its 2010 Spring/Summer collection in select accounts. The [...]
March 25th, 2010 at 4:22 pm
The W’s are absolutely gorgeous. SUPER is still at the forefront for stylized frames.
aforeigncollective.blogspot.com
April 13th, 2010 at 9:34 pm
just bought a black pair of W’s- I smile uncontrollably every time I see them ;)
April 22nd, 2010 at 9:34 pm
LOVE YOUR SHADES! VERY vINtage meets futuristic fashion gorgoeus! great stufff, beyond fabulous!
May 6th, 2010 at 8:55 pm
[...] eyewear label SUPER has released a number of new models from its 2010 Spring/Summer collection in select accounts. The [...]
May 26th, 2010 at 5:44 pm
[...] According to SUPER, [...]
June 15th, 2010 at 3:02 pm
[...] designed with three basic key points in mind: simplicity, research and understated elegance.” read article in its entirety Share [...]
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August 3rd, 2010 at 3:51 am
[...] eyewear label SUPER has released a number of new models from its 2010 Spring/Summer collection in select accounts. The [...]
September 16th, 2010 at 5:28 am
I like it !
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January 16th, 2011 at 6:56 am
[...] eyewear label SUPER has released a number of new models from its 2010 Spring/Summer collection in select accounts. The [...]
February 16th, 2011 at 1:59 am
Just fantastic !!!!! Another time Super Retro are breaking all the rules in sunglasses , come on !!!
July 23rd, 2011 at 11:27 pm
The “Andrea” Sunglasses are looking very hot…
Like that. But what ist the price for this sunglass?
Did anyone know that?
Many regards from germany
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