This new collection integrates and closes a route that Super has embraced as its release strategy ever since the beginning. The new pieces complete the Super catalog, which now hits a wide range of consumers and stores, yet keeping it cool and cutting edge.
All of the new packs we are introducing to our catalog are conceived and designed to fully satisfy a variety of aimed markets. Wether it be a basic piece with a lower cost; or an elaborately constructed piece of eyewear using a specific selection of material, and therefore resulting in a higher price range. What they all have in common is the high quality, research of style and authenticity that each and every single piece of the collection share.
Super is well known for creating quality products for the most reasonable price possible, this is one of the principle reasons we decided to make eyeglasses, the other, for them to be endorsed by a vast and different kind of people that appreciates our continuous evolution of quality. Enjoy.

NEW PEOPLE COLORS


This set of sunglasses expresses exactly how we are feeling on a day to day basis in this moment. Wanting to stand out from the masses, yet in a very subtle manner. By carefully electing a handful of colors, combining them with a selection of classically tinted lens, as well as applying them to our new classic silhouette, the People. We are making a statement.
As others just enter the colored market with shapes similar to our Basic silhouette, we decide to take it a step further.
Simple yet unique, distinct yet humble, we are proud to present our new set of colorful sunglasses for every occasion.

METAL&ACETATE

One of the main themes we decided to introduce and exploit in our new AW2010/2011 collection is the technique of combining materials, from acetate with metal, to acetate and leather and to finish off acetate on acetate! This results in a unique and fine piece of eyewear that distinctly recalls certain timeframes and styles in history.
This technique is something that Super was missing from its past productions, and we believe we had to include it as an enriching urge of spirit. They are elegant, but still young and fresh. You feel the strength and cold of the metal with the flexible life of the acetate or the mellow touch of the leather.

BLONDE HAVANA MATTE


Our new blond havana is definitely one of the simplest yet characteristic components of our new collection, directly placing it amongst our most prevailing pieces. Like black sunglasses, havana is one of the biggest selling colors in the eyewear market, eternal, easy to wear, elegant and classy. We decided to give it a personal touch, just to stand out a little from the crowd, so we made it matte. The fact that its opaque and the choice of using a light colored havana acetate not only makes it a unique piece, but also a whole different product then our signature Havana Glitter.
All our top silhouettes: the Flat Top, Basic Shape, People, Andrea, Ciccio, and our Lucia come in this matte havana version, the everyday color of next season.

FULL FLAT TOP LEATHER






After the success of our Flat Top shade entirely wrapped in fine black leather, we decided to re-release it as one of the novelties to our continuous collection. We’ve also decided to complete the Flat Top leather set, with the addition of two new leather-covered flat tops in shades of rich brown leather: deep chocolate and sand.

AVAILABLE AT SELECTED STORES WORLDWIDE OR IN A LIMITED QUANTITY HERE