SUPER got together with the achingly-cool French outfit Cool Cats. A unique meeting of minds, whose work we respect and has made them one of Europe’s most influential young multi-talented figures today. Together, we present a hand-customized special edition model, representing a shared vision of unrivaled style and substance.
Internationally renowned for its cult artwork, carefully-curated merchandise and collaborations, Cool Cats (& Ed Banger Records) ooze with the respect for its family – major players on the club and street scene—Pedro Winter, DJ, producer, founder of Ed Banger Records and legendary manager of Daft Punk; creative director SO-ME, in-house graphic genius at Ed Banger Records and music-video director; and Michael Dupouy, the mastermind behind web media and creative agency La MJC, and the power behind many French and internationally recognized street culture initiatives and publications.
Taking the design cue from the Cool Cats logo—the concept is to bring the cat’s (logo)sunglasses to life—SUPER worked with the Cool Cats design team led by SO-ME. The result: a hand-customized carnation of the much-loved W silhouette, the linear ‘retro-futuristic’ member of the SUPER family.
The shades were meticulously hand-crafted, reproducing a life-size Cool Cats logo, achieved by skillfully inserting the silver stripe by hand one-by-one, thanks to the cooperation of our experts at Carl Zeiss Vision!
As always we stayed true to the SUPER standards by using only top-notch materials: meaning quality solid black acetate and ruthenium hinges. The arms feature delicate silver inscriptions, hallmarks of quality SUPER finishing: the Cool Cats logo is displayed on the outer arms, winking in the sunlight.
Lovingly made in Italy, with personalized packaging designed by SO-ME. Sure to be a compelling collaboration for SUPER followers and Cool Cats affiliates alike, these shades are the coolhunter’s collectibles.
We dedicate this special edition to a very dear team and family member of the Cool Cats and Ed Banger gang, whom recently passed away. DJ Mehdi, your music will always live on.