Building upon the design and research of the Autumn 2011 collection, following a lot of thoughtful experimentation with a multitude of materials and shapes, SUPER returns this Winter with continuing exploration of PANAMÀ.
The Fall season opened the doors to a series of well defined and characteristic silhouettes, headed by metal and acetate combined shapes. Released in a selection of carefully researched tortoise and matched with tobacco and bottle green lenses to achieve a true Panamà flavor. Among the various incarnations of new models and revamped old favorites, we introduce our brand new sporty silhouette:
The novelty of the Winter collection, the Racer is, as its name suggests the sportiest, flashiest model of the season. The racer shades have a gritty masculine appeal, and all the charm of 70’s pilot, but worn by your sweetheart they’ll make your head spin!
Available in a glossy black-on-black with delicate gold plaques on the arms; a 70’s-drenched transparent caramel with tobacco brown lenses and gold plaques; and in a knock-out wild leopard Havana.
STRIKING NEW COLORS
The 11-12 Winter, comes stronger than ever, following up on this preceding experiences, seasons and shapes, to compose a collection of subtle, deep and cutting edge color-ways. With a more mature and discerning approach to color than ever, we have developed an entirely original and adventurous color palette that is sure to comfort and uplift you throughout the drab Winter months. The formula is of course, unchanged: sunglasses with a contemporary design are handmade in Italy using only the finest materials, genuine Carl Zeiss lenses and highly researched acetates, offering as always style and quality at the best price. The trusty Havana acetate is a prominent feature this Winter in all its forms and shades, ranging from light to dark, solid to semi-transparent. Lenses are in keeping with our sentimental appreciation of the past, with the inclusion of 70’s reminiscent tobacco browns and warm tones.
The ‘retro-elegant’ 49er, first introduced in the Autumn collection, returns this Winter in two new impressive variations. Super’s modern-day take on the iconic explorer silhouette, with its resistant metal skeleton is semi-framed in acetate and fully framed in gold. Choose from a sporty emerald green acetate with a contrasting tobacco lens and gold hardware to brighten up a gray Winter’s morning, or the chic and beautiful rare tortoise Havana acetate equipped with dark brown lenses and gold hardware.
The Giaguaro, which first set pulses racing in Autumn, has an established presence this Winter: With our metal skeleton partially set in the acetate to create a sturdy yet light structure; and our trademark technique of using dynamic color-ways and the combination of specially researched materials. Available this season in 4 daring color paths to satisfy the most discerning of palates: a slick and evergreen black completed with Zeiss rock-hard black lenses and a delicate silver bar across the front of the model; in our contemporary transparent skeleton, an eye-catching crystal acetate coupled with contrasting greens lenses; or in a deep bottle green with an elegant brown lens combo, and silver hardware. For the more adventurous, the shades come in a slick matte puma acetate—the result of meticulous research by Super—partially encased in a black acetate. These shades will make you want to dress the part, while you rest assured that teamed even with a simple white tee alone, these beauties are guaranteed to make an impact.
The namesake model of the Autumn collection takes on an interesting guise this Winter, a more fashion approach compared to its Fall version: a pack composed of well-researched combinations of refined gold metal and acetate, with two-tone matte acetate and colored lens. Available in three different color-paths with varying intensity: The more subtle matte black and transparent matte crystal combination with gold hardware; a wild matte puma combined with a contrasting transparent matte crystal with gold hardware; or a stand-out light havana and crystal combination, again with a gold nasal piece and detail on arms. sharp, direct and stylish, the Panama is ideal for those who want a classic yet unique piece of eyewear.
The Paloma is the most relaxed, quietly confident model of the season, letting its classic, universal appeal, pronounced curves, raised bridge, and sturdy structure speak for itself. The Winter Paloma comes in lush shades of deep blue and bottle green. Each variation combined once again with the characteristic, retro-flavored tobacco lenses. Their hyper-classic shape is adaptable to any style or age. Timeless, the Paloma is the passepartout for 2012.
America made its debut in Fall with three decisive models, and for Winter we have decided to broaden the scope of this light-hearted reinvention by adding two softer color-ways: a smooth and deeply elegant blue with a contrasting tobacco lens and a dark and indulgent classic Havana with brown lenses. Solid, cool and clean, like a genuine Americana.
The reliable Basic lets color do the talking this Winter. The trusty and universal silhouette was the perfect backdrop for our exploration with full color this season. With a distinctive flair, we present two entirely new matte color paths, a sober dark gray and a luxe crème caramel: no frills, bells or whistles, letting the design and impact of the color stand alone. Classical innovation.
Proven favorites with cross-season appeal, durable but never tired, the Winter collection would not be complete without the addition of the People to help you combat the Winter sun in style. In keeping with our thirst for innovation and research we have, as always, given our trusty friends an up-to-date edge by using them as a canvas to introduce our new crayon color path. Opaque color-ways, the prominent feature of the season, create an interesting and innovative contrast, unique to Super: Black matte and a matte crystal combination; Matte beige and matte crystal combination; and a matte dark gray and matte crystal duo-acetate combination. Made with researched acetates and historical techniques to create the duo-acetate effect, these shades can only be found at Super. Sure to draw stares this Winter.
Following the Printed Palms seen in the Autumn collection, we revisit our new hand-designed illustration concept for Winter with another fantastic retro print. This time around handmade palm trees are replaced with old-school anchors, inspired by retro upholstery and hand-designed yet again by up-and-coming artist Ana Kras. The anchor print is mounted on the interior of each model, with declining shades of blue set on an inky retro blue against a contrasting glossy black shell exterior. The print is mounted on a selection of out new models and best-sellers alike, giving everyone a chance to wear their favorite or most-suited silhouette: Available in América, Basic, Flat Top, Flat Top Small and Paloma. Completely unique, covetable, and collectable.
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