SUPER launches a new project for its personal history: during Milano’s Salone del Mobile, it will kick off the “SUPER moves to”, a project traveling to selected stores in the world which will host the most complete selection of Super eyewear, exclusive limited edition products as well as a direct expression of the aesthetic and soul of the brand. The first stop will be WOKstore in Milan, known for its continuous research in experimental and independent realities in fashion and lifestyle. The shop will span from April 17th for the next three hot months, until July 30th.
For the occasion, SUPER and WOKstore will present the result of their union,the Ndebele Special sunglasses. Taking its name from a truly inspirational tribe from southern Africa. The Ndebele culture has inspired a whole new world that brings out the colors and culture of these people through the sunglasses, with the special print deriving from Ndebele murals: large and colorful geometric patterns that women paint on their houses.
In order to deeply enjoy these and other African atmospheres, a selection of videos chosen especially from the SUPER team will be screened during the opening event, providing a simple and home-made visual impact, full of perceptions, patches and sounds.
But this is not the only surprise. During the entire permanence of “SUPER moves to WOKstore” the Ndebele Special sunglasses won’t be the only protagonist: inside the store, for a period of three months, you can find the entire SUPER collection, illustrated by technically qualified staff.
The Ndebele Special is a limited edition of 120 pieces, characterized by a double-sided printing on metallized acetate, with custom engravings and aubergine Zeiss lenses. Therefore also technically high quality pieces of eyewear. That is why the brand has decided to let you see, touch and feel what the typical SUPER manufacturing materials are, showing the collaborations that have most influenced the history of the brand, representing its essence.
SUPER MOVES TO WOKstore will open on April 17 with a launch from 18:30 – 22:00.
SCREENINGS HOURS 19:30, 20:00, 20:30, 21:00
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The SUPER shop in shop will be open for 3 months.
WOKstore is located in Viale Col di Lana 5A, Milano