“SUPER MOVES TO” WOKSTORE
April 12th, 2012 - Main
SUPER launches a new project for its personal history: during Milano’s Salone del Mobile, it will kick off the “SUPER moves to”, a project traveling to selected stores in the world which will host the most complete selection of Super eyewear, exclusive limited edition products as well as a direct expression of the aesthetic and soul of the brand. The first stop will be WOKstore in Milan, known for its continuous research in experimental and independent realities in fashion and lifestyle. The shop will span from April 17th for the next three hot months, until July 30th.
For the occasion, SUPER and WOKstore will present the result of their union,the Ndebele Special sunglasses. Taking its name from a truly inspirational tribe from southern Africa. The Ndebele culture has inspired a whole new world that brings out the colors and culture of these people through the sunglasses, with the special print deriving from Ndebele murals: large and colorful geometric patterns that women paint on their houses.
In order to deeply enjoy these and other African atmospheres, a selection of videos chosen especially from the SUPER team will be screened during the opening event, providing a simple and home-made visual impact, full of perceptions, patches and sounds.
But this is not the only surprise. During the entire permanence of “SUPER moves to WOKstore” the Ndebele Special sunglasses won’t be the only protagonist: inside the store, for a period of three months, you can find the entire SUPER collection, illustrated by technically qualified staff.
The Ndebele Special is a limited edition of 120 pieces, characterized by a double-sided printing on metallized acetate, with custom engravings and aubergine Zeiss lenses. Therefore also technically high quality pieces of eyewear. That is why the brand has decided to let you see, touch and feel what the typical SUPER manufacturing materials are, showing the collaborations that have most influenced the history of the brand, representing its essence.
SUPER MOVES TO WOKstore will open on April 17 with a launch from 18:30 – 22:00.
SCREENINGS HOURS 19:30, 20:00, 20:30, 21:00
Visit the Facebook page
The SUPER shop in shop will be open for 3 months.
The Ndbele Special will be available here and at WOKstore from April 17th.
WOKstore is located in Viale Col di Lana 5A, Milano
12 Responses to ““SUPER MOVES TO” WOKSTORE”
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SUPER launches a new project for its personal history: during Milano’s Salone del Mobile, it will kick off the “SUPER moves to”, a project traveling to selected stores in the world which will host the most complete selection of Super eyewear, exclusive limited edition products as well as a direct expression of the aesthetic and soul of the brand. The first stop will be WOKstore in Milan, known for its continuous research in experimental and independent realities in fashion and lifestyle. The shop will span from April 17th for the next three hot months, until July 30th.
For the occasion, SUPER and WOKstore will present the result of their union,the Ndebele Special sunglasses. Taking its name from a truly inspirational tribe from southern Africa. The Ndebele culture has inspired a whole new world that brings out the colors and culture of these people through the sunglasses, with the special print deriving from Ndebele murals: large and colorful geometric patterns that women paint on their houses.
In order to deeply enjoy these and other African atmospheres, a selection of videos chosen especially from the SUPER team will be screened during the opening event, providing a simple and home-made visual impact, full of perceptions, patches and sounds.
But this is not the only surprise. During the entire permanence of “SUPER moves to WOKstore” the Ndebele Special sunglasses won’t be the only protagonist: inside the store, for a period of three months, you can find the entire SUPER collection, illustrated by technically qualified staff.
The Ndebele Special is a limited edition of 120 pieces, characterized by a double-sided printing on metallized acetate, with custom engravings and aubergine Zeiss lenses. Therefore also technically high quality pieces of eyewear. That is why the brand has decided to let you see, touch and feel what the typical SUPER manufacturing materials are, showing the collaborations that have most influenced the history of the brand, representing its essence.
SUPER MOVES TO WOKstore will open on April 17 with a launch from 18:30 – 22:00.
SCREENINGS HOURS 19:30, 20:00, 20:30, 21:00
Visit the Facebook page
The SUPER shop in shop will be open for 3 months.
The Ndbele Special will be available here and at WOKstore from April 17th.
WOKstore is located in Viale Col di Lana 5A, Milano
April 12th, 2012 at 7:03 pm
[...] SUPER begins their “SUPER Moves To” series which finds the luxury eyewear brand putting their [...]
April 12th, 2012 at 8:28 pm
[...] SUPER begins their “SUPER Moves To” series which finds the luxury eyewear brand putting their [...]
April 13th, 2012 at 8:52 am
[...] SUPER begins its SUPER Moves To series, which finds the luxury eyewear brand putting their products on a [...]
April 13th, 2012 at 10:35 am
[...] SUPER begins its SUPER Moves To series, which finds the luxury eyewear brand putting their products on a [...]
April 13th, 2012 at 2:31 pm
[...] [SUPER] 32.066511 -81.266669 Share this:TwitterFacebookLike this:LikeBe the first to like this post. Posted in: fashion | Tagged: Accessories, Eyewear, fashion, Sunglasses, Super, wokstore [...]
April 13th, 2012 at 9:49 pm
[...] Item, Style ⋅ 0 Comments ⋅ Tags: SUPER, WOKstore Luxury eyewear brand SUPER has launched their exclusive globe-trotting project “SUPER Moves To… ”. The [...]
April 14th, 2012 at 2:43 pm
hello
i want to buy 100 occhiali da sole immediatly number phone 06 35 30 07 65 phone negocio 04 95 70 13 60 at 9 h a 12h 30 and 15 h at 19h 30
grazie
April 20th, 2012 at 7:34 pm
[...] visited it before but yesterday, on my 7 hour journey to Milan, we had to stop by as they have authorised Italian sunnies code Super to take over a store in lieu of Salone Del Mobile going on right now. [...]
October 25th, 2012 at 2:25 pm
[...] the success of the first SUPER MOVES TO project held during Milano’s International Design Week last April, Super’s traveling project [...]
October 27th, 2012 at 9:05 am
[...] en est à la deuxième partie de son projet “Super moves to“! La marque pionnière dans les lunettes en acétate, a choisi la ville de Los Angeles pour [...]
March 2nd, 2013 at 6:15 pm
[...] ????, ?? window.fbAsyncInit = function() { FB.init({appId: "227874386239", status: true, cookie: true, xfbml: true}); }; (function() { var e = document.createElement("script"); e.async = true; e.src = document.location.protocol + "//connect.facebook.net/en_US/all.js"; document.getElementById("fb-root").appendChild(e); }()); ???????SUPER?????????????????“SUPER moves to”?????????????????????fans????????SUPER????????????????????????????????Fred Segal ??Conveyor????Conveyor?????????????????“The Golden State”? [...]
March 22nd, 2013 at 10:20 pm
[...] continua a sfoderare release di qualità. Il progetto SUPER MOVES TO se ne va oltreoceano da Conveyor at Fred Segal a Los Angeles. Il negozio sarà aperto dal 17 [...]