The Super AW 2012 – 2013 collection is dedicated to our species. In the good and the bad. By trawling through our history and projecting into our future, identifying and amplifying the differences that time, faith and geography have created between our cultures, we brought them together in one collection, for a single species: Humanism.Design research is at a high; we’ve taken our new high- resolution printing technique further, raising the bar once again in the eyewear sector—add to this our laser engraving and embossing techniques and we obtain a collection unlike any other out there. This season’s color palette was drawn from our natural surroundings at this very time of year, when death is making room for new life and growth, an ironically elegant and beautiful decaying of nature.The Humanism collection brings together and promises to cater for all manner of life, taste and personality.
The FRANCIS range is among our most beloved and best-selling: the universal black acetate and gold metal combo is sleek, self-assured and easy to pull-off. This season we decided to broaden the range, adding two more silhouettes to the black and gold series: the reliable Paloma and the clean-cut America.
For those of you who prefer to cause a stir, we bring you the Wild Safari model. Featuring the same delicate arms of the original Francis model, combined in this case however with a distinctively Super acetate, its arms finished with an amber crystal. For the more fashion-attentive among you.
The HORIZON series is one of the most technical and exclusive of the season, featuring partially mirrored lenses specifically aimed at a practical on-the-road use—whether it for biking, driving, running or walking—without sidelining the style. This particular technique of mirroring only the top portion of the lens allows you to cross various terrains under strong sunlight, by blocking the direct sunlight coming from above. The lower portion of the lens is lighter, without color distortion, ensuring a ‘faithful to the color’ view. The use of the light frames means you don’t perceive the weight of the mirrored lens, ensuring comfort when worn for long-distance journeys. Available in our subtle and worldly Panama, Giagiuro and 49er silhouettes in a yellow tortoise with silver details.
HAVANA & BLACK
Set to become an instant classic, the HAVANA&BLACK series is equal parts traditional and fresh. The combination and characterization of our specific selection of havana and tortoise acetates, paired with a sleek black, are mounted on our headlining silhouettes and topped off with our Carl Zeiss Rock Hard lenses – what else needs to be said? These babies are perfect for any occasion.
Of course, it wouldn’t be a SUPER collection if we didn’t include a seasonal wildcard: a model so special that we can smugly rest assured that it is unique to SUPER. This Autumn, this particular model comes mounted on our reliable signature People silhouette, but there is nothing about the HIEROGLYPHICS FRANCIS that you have seen before: the metal arms, treated to give it an aged feel, have been meticulously engraved with precision, featuring hieroglyphic –inspired graphics.
Resulting in a unique, unisex model available in the black People with engraved golden bridge and arms, or in a black Flat Top. A definite must for those who appreciate the finer details.
This Autumn, Super introduces a new range of deep, lush colors that pay homage to the natural elements of the season, recalling its earthy tones, its foliage and its mossy underbelly with class. The new solids of the season: bold bordeaux, rifle green, deep blue and a pungent mustard, are teamed with a faded lens of the same color, and applied to solid shapes, allowing the color to make its statement. The perfect shades to celebrate and blend into the beauty of your Fall surrounding.
At SUPER we like to reinterpret the classics, making slight adjustments without affecting the overall effect. For the DISTINCT CLASSICS, we opted for an unexpected splash of saccharine sweet color lens set against our trusty Havana acetate, for a fun take on a solid formula. Available in three color-ways: the People in yellow tortoise is set with sky blue lenses; the America combines striped tobacco acetate with a lilac lens, while the Panama in a dark Havana and hot pink combo.
LEATHER & ACETATE
The LEATHER & ACETATE range carries the SUPER stamp of sheer class in design and execution: elegant shiny black acetate is paired with soft brown Italian leather. The leather, recalling an aged skin darkened by many days in the sun, has been meticulously placed by hand on our Racer, Flat Top Small and People silhouettes. Each version represents a classic piece of eyewear, that as it ages, will only add to its character. Timeless and classic in their simplicity.
GALS NEW HAVANA
This Autumn we revisit our ultra-feminine, over-sized silhouette the GALS. Tortoise and havana acetates are paired with feminine lenses in three new flirtatious forms: a dark striped tobacco version for defined old-school Hollywood ‘shades and headscarf’ flavor; a contemporary wild speckled havana in golden sandy tones; and a retro version in a deep burnt havana acetate.
The oversized faded lenses allow a glimpse of the eyes, giving them a feminine provocative feel. A sure-fire feline favourite with the Gals.
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