You are invited to celebrate with us on the night of October 25, with a series of performances from our good Italian friends.
Super moves to Conveyor at Fred Segal.
From 7pm – 9pm there will be a special screening and live piano performance by Alberto Bof.
From 9pm – 11pm, directly from Italy, exclusive live session by Dumbo Gets Mad featuring Cécile.
Throughout the whole evening a trusty Italian pasta, wine from the bel paese and Belvedere vodka drinks will be served to all our guests.
After the success of the first SUPER MOVES TO project held during Milano’s International Design Week last April, Super’s traveling project will be opening its doors with Conveyor at Fred Segal in Los Angeles. The project will boast the most complete selection of Super eyewear, exclusive limited edition products as well as a direct expression of the aesthetic and entity of the brand. The shop will be open for a very limited time, running from October 17th until November 17th.
For the occasion, SUPER and Conveyor at Fred Segal will present the result of their union, an exclusive series of selected hand-crafted havana acetates and Carl Zeiss multilayer technology lenses mounted on a selection of Super’s signature silhouettes.
But, this is not the only surprise. During the entire permanence of “SUPER moves to Conveyor at Fred Segal” you can find the most complete selection of the SUPER collection, new and historical models, including rare pieces, illustrated by technically qualified staff.
Here is some footage of how we work in Italy: http://vimeo.com/47008980
In order to deeply enjoy the Italian company’s visit across the ocean, an exclusive screening and performance will be thrown on October 25th from 7pm – 10:30pm. Offering our clientele and special guests our finest Italian goodies.
In honor of the event, Conveyor and Super created a special and limited series of sunglasses: The Golden State.
The selected Italian tortoise acetates are crafted into three of Super’s best selling silhouettes: The Flat Top, the Ciccio and the Classic.
The sturdy frames mount Carl Zeiss’ multilayer gold lenses, featuring rock hard treatment and anti-scratch reinforcement to guarantee top of the notch protection from the California sun. The arms are characterized with a black matte finish to ensure a smooth and comfortable fit; and to complete the picture, each piece is personalized with the project inscriptions and a bones brigade inspired cross decor, placed meticulously on the inside of the arms.
SUPER MOVES TO CONVEYOR at FRED SEGAL will be open until November 17th.
Don’t miss it.
Visit the Facebook page of the event.