After re-living the excesses of the 80’s, we decided to embrace the essentialism and minimalism of objects and their functionality: a return to a classical and more elegant point of view, which had been overshadowed in these past few years, especially from the younger consumers. The SS10 RetroSuperFuture collection was conceived and designed with three basic key points in mind: simplicity, research and understated elegance.
The extra twist and the true summer feeling for the SS10 collection was given with the specific selection of style and material of the acetates, we proudly present our Summer Safari theme.
The Summer Safari acetates and combinations successfully combine a fresh and innovative style without stepping out of line from our three initial focus points (mentioned above), yet maintaining the everyday style and understated elegance we wanted.
Another additional feature on some of the Super’s new silhouettes of this season is weight with the Andrea, the People, the Lucia and the W that are very lightweight yet high-quality sunglass. This collection is characterized by our “super” distinctive mark: which now functions as a decorative cap between the frame and the leg, revealing our logo only when the eyewear is opened, when the piece is closed it creates a simple yet incisive recognition decor.
NEW SILHOUETTES
Andrea: surprisingly simple yet stylish piece of unisex eyewear. This specific design came about while researching an avant-garde look that would simultaneously be an instant classic, a piece that was cutting-edge and cool enough for the trend leaders as well as a more mainstream consumers.
We therefore took our established classic flat top shape and eliminated the bottom acetate, revealing a refreshing futuristic lens and look. By combining classical acetates such as our signature Havana and Summer Safari tortoise combos (just to name a few) we gave it a very chic look while stripping the piece to its essentiality and function. Less is more.
Lucia: designed for women, characterized by a petit and extremely thin frame, yet boasts an extremely strong design and Giotto-esque round lens.
This is amongst the most experimental of our season’s designs, nonetheless maintaining a surprising classic simplicity.
Feeding the fashion-hungry women, this sunglass comes in a selected variety of combinations and is of an extraordinary elegance and lightness.
People: Creating a classical unisex piece of eyewear which can be worn satisfying every need and occasion is a sunglass company’s biggest challenge.
The People model is a slightly smaller-framed and thin yet meticulously designed piece which combines smooth curves with sharp and sudden angles and almost circular lenses with long geometrically squared-shaped arms.
The People is able to satisfy a large variety of different styles (thus the name), simultaneously be a chic and tasteful gentlemen piece when in havana glitter; or be a unique retro look when in our jungle Summer Safari version; or a simply and sensually feminine when in our light savannah acetate and lens.
W: Inspired by the unique style of late 70’s italian design, such as our favorite, Marcello Gandini, to name one.
The W represents our retro-futuristic style to perfection, yet also offers a basic simplicity in its design. The W was designed all in one line, maintaining all angles square, to the point that the arms don’t even curve. It is sought of as the new classic shape of the future.
A limited amount of all styles and colors will be sold thru this website next week. You can find them already in most of the stores listed here. Have fun, and feedbacks are appreciated.
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CLICK HERE TO VIEW ALL THE COLLECTION
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