SUPER, by RETROSUPERFUTURE®, ignited the phenomenon of acetate sunglasses. They are made in multiple color graduations, which has generated a big trend starting in 2007. Super is the 1rst brand to produce a complete range of colorful fashion sunglasses combining these characteristics together with a very high quality manufacturing process. SUPER sunglasses are made to the highest possible standards, hand made in Italy by the best manufacturers and with the best materials. For this reason, SUPER also decided to adopt ZEISS lenses, which guarantee an extremely high level of protection to the eyes in all conditions. Since their introduction, artists, celebrities, sports athletes and trendsetters have been wearing SUPER sunglasses. Kanye West, Daft Punk, Who Made Who, Justice, Pedro Winter (and his “Ed Crew”), Simian Mobile Disco, CSS, St. Vincent, The Kills, Elio Fiorucci, Sienna MIller, Jessica Alba and Valentino Rossi are just a few who have been seen sporting a SUPER.
Offcially launched in spring 2007, SUPER is today currently distributed in over 350 shops worldwide. You can find them in some of the most infuential trend leaders stores such as Colette in Paris, Barneys New York, 10 Corso Como in Milan, Bodega in Boston, Fred Segal in Los Angeles, Steven Alan, Paris Texas in Denmark, Caliroots in Sweden and many others.
The 1rst year SUPER has been featured in the most prestigious international magazines like Vogue (USA), i-D (UK), WAD (France), NY Times (USA), People Style Watch (USA) as well as hundreds of online blogs including High Snobiety, Hype Beast, Josh Spear and SlamXHype.
During the 1rst two seasons SUPER has also enjoyed important collaboration projects. Special limited edition sunglasses starting with Caliroots by Super produced only 50 units (soldout in 3 days), Barneys NY by Super produced only 100 pieces, and the Alife by Super have been featured as the product of the day at the Bread & Butter Barcelona tradeshow in Summer 2008.
Some press snippets:
HIGHSNOBIETY:
The new sunglass brand Super out of Italy continues to impress. We have reported about them right from the start and Caliroots was the 1rst to have them and the only one selling them online. The sunglasses are handmade in Italy and feature top quality Zeiss glasses.
HYPEBEAST:
Created by the people at Pig Magazine, Super Sunglasses are an Italian brand that features hand-made shades with the use of German Zeiss lenses for maximum protection against the harmful UV rays from the sun. They offer a classic-styled frame in a variety of different colors to suit your tastes.
WGSN:
Super sunglasses hit the Milan scene in a big way this summer and as the rest of the world catches on, are set to continue as a must.have item.
JOSHSPEAR.COM
Top Five Fashion gifts: Retrosuperfuture sunnies seem to run a little bigger than the other eighties throwbacks we’ve been seeing these days… so of course we like them a little better. The Zeiss lenses don’t hurt one bit, either.
REFINERY29.COM
… what better way to salute the carefree days of the season than with a pair of the most buzz-worthy and color-conscious shades around? Super…
THE STORY BEHIND:
Daniel and Simon Beckerman are the creators of SUPER and are also publishers of PIG Magazine, the most prestigious independent music and fashion magazine in Italy together with PIG Radio, one of the most infuential indie music web-radios on the net.
The idea came out when Daniel realized that there was no eyewear brand that was representing a certain type of fashion culture:
“All the company’s that are in the market today are leaded by people that are interested in different, standard and established markets as D&G, Armani, Gucci ecc. What about all the other street couture brands? Together with this nobody was playing fun in eyewear like the great expressions you can see in the clothing business. All shades were black, tortoise, grey and maybe some white or red, that’s it… where are the shades for me and my friends?!?!”
At this point Daniel asked Simon, one of the undiscussed more infuential and forward thinking personality in today’s market, and Sean Beolchini the unmissable piece of the team, to follow him in all of the creative aspects that Super had to face. The Flea markets has been a great inspiration, not otherwise Sean, before Super, had alywas a different shade for the different moods of the day. The problem was that most of them are very bad quality and eye protection is important, something that many people do not underestimate.
The business strategy, if there was one, became to give people something that was the best quality product at the most reasonable price.
Luckily the home of the team was Italy, the best country in which to produce sunglasses. Together with the best manufactures Super has teamed up with one of the most well known german lens company: Zeiss Sunlensess division, that after a 1rst look, joined enthusiastic the project. The 1rst prototypes were produced on winter 2006 and the team, that was wearing them at all the events they attended, realized the immidiate response and success they were having from people. In the meantime the distributor has been found and together with Milan’s shorwroom Pink and Chicco d’Errico, the sales master, Super has done an astonish sales campaign. All the Top stores that were receiving the sunglasses were continuously making reorders selling any colors they had in shop, draining away to the last piece produced.
The introduction on the market of SUPER sunglasses has been such a hit that big names in the industry quickly updated their collections and introduced similar “colorized” sunglasses with multiple colors, confrming and giving credit to SUPER for anticipating this worldwide phenomenon. “Fair enough”.
For the second season, SUPER introduced the 1rst spin-offs from the original model (which was a modern take on the classic vintage wayfarers). They introduced newer shapes like the “Flat Tops” and the “Ciccio”, and the 1rst colored/mirrored Zeiss sun lens made with a special technique called “Flash Electric”. SUPER also introduced various other production techniques like particular prints and special engraving for the 1rst time on these types of sunglasses.
The future is yet to come.
May 3rd, 2007 at 4:33 pm
[...] shades with a retrosuperfuture style. Click here for the shop list, if you don’t find your country… well…give us [...]
June 10th, 2007 at 8:41 am
where can buy this shades?
June 29th, 2007 at 3:34 am
Do you have the sunglasses anywhere in the US?
July 10th, 2007 at 9:10 am
usa?
September 8th, 2007 at 8:12 am
Hi there,
I just bought a pair of yellow super sunglasses from a shop in Singapore. and it was the last one. Now, i want to buy 1-2 more super shades. How can i buy them?
Thank you,
Nat
September 26th, 2007 at 12:25 pm
Can i order by post?
October 3rd, 2007 at 7:12 am
hi. i would like model #E003 but it’s nowhere to be found in new york. is it possible to order by mail and pay via paypal? pls let me know. thanks!
October 3rd, 2007 at 8:19 am
where can I buy these near Anaheim California in The U.S.A.?
Can i order online?
October 15th, 2007 at 10:08 pm
Can i order online?
October 19th, 2007 at 6:43 am
any way to find these sunglasses in Montreal, Canada?
you guys need an online store!!!
nick.
October 21st, 2007 at 4:03 pm
Can I order online??
October 22nd, 2007 at 9:33 pm
where can i find them here in MILAN?
October 24th, 2007 at 1:40 pm
Hi!
How much a pair of SUPER shades costs? and how can I buy them anywhere near Serbia ?
Thanks!
November 6th, 2007 at 1:07 am
how much do they cost in shops. it wud be amazing if u cud get them onliiiine x
November 16th, 2007 at 10:33 pm
online store?
November 30th, 2007 at 12:48 am
New york City
December 2nd, 2007 at 12:23 am
How much super shades cost? and can i buy them online?
do you ship them to south america?
thanks!
December 2nd, 2007 at 4:22 pm
Can i order online?
December 4th, 2007 at 2:01 pm
Can I order online?? Do you sell those shades in BRAZIL??? Where??
And how much??
December 15th, 2007 at 1:06 am
è possibile acquistare i vostri occhiali on line?
stay up!
December 26th, 2007 at 2:24 pm
sUpEr BUBI!!! grazie
January 13th, 2008 at 5:54 pm
How much for super shades cost? and where can i find them here in Bangkok, Thailand?
or Can I order online ? I very very love it E003
January 19th, 2008 at 11:26 am
Bonjour je voudrais faire votre marque dans ma boutique et je voudrais connaitre les modalités et les contacts mercie…
February 27th, 2008 at 7:16 pm
ì–´ë””ì„œêµ¬ìž…í•˜ì ¸?
February 29th, 2008 at 6:21 am
I love super sunglasses, but can’t find the stores where those sunglsses were sold.
Can i order online?
If i can buy them, please send me a e-mail^^
February 29th, 2008 at 6:43 am
singformeram@naver.com
March 3rd, 2008 at 7:05 pm
want……^^*
March 6th, 2008 at 4:09 am
Can I purchase online? Please?
March 21st, 2008 at 5:13 pm
Hey, is it possible to buy these online anywhere?
i live in the UK but can’t get out to any of the shops xx
March 28th, 2008 at 10:24 am
I currently live in Seoul, korea
where can i get this fabulous shades!?
March 28th, 2008 at 7:20 pm
Poland!
April 2nd, 2008 at 12:09 am
can i buy it online? or near redding, CT. how much does it cost? i really want them!!!!!!!!!
April 5th, 2008 at 10:37 pm
there are no stores within my site, is it possible to order them from another store, or straight from the manufacturer?
April 10th, 2008 at 9:28 pm
Hey so I was looking through your collection and I would love to order #E003, but I live in the US and none of your stores are here, and you don’t have an online store, i bet you would be selling even more merch online, please consider doing that! I would order in a sec.
May 14th, 2008 at 2:26 pm
hi!!can u answer to me???anyway how much it cost?and can u send or i have to go to the shop???
May 26th, 2008 at 6:42 pm
if you want Satisfaction,bye a super!
Nuno Carvalho(satisfaction prod)
June 15th, 2008 at 7:52 am
you can find SUPER in Thailand / Bangkok only at Niche Nation Eyewear, Sukhumvit 55, opposite Thonglor Soi 18. Call 02 185 2528 for more info or visit http://www.nichenation.com
June 26th, 2008 at 12:23 am
You should have a store here in Portugal. Porto or lisbon… people in here are waiting for Super Retro Future. We love those. Pleease, sell them here in portugal.
June 27th, 2008 at 1:10 pm
hey!where can i get SUPER sunglasses in germany? Or is it possible to order? I would enjoy an answer!
Thanks
July 11th, 2008 at 12:39 pm
You can find Super glasses at our Niche Nation store in Bangkok. Please find out more information at our website; http://www.nichenation.com
December 15th, 2008 at 10:40 am
Hi, is it possible to order sunglasses on internet?
January 10th, 2009 at 11:31 pm
HEY!
CAN YOU TELL ME HOW MUCH DOES A PAIR OF GLASSES COST, PLEASE?
February 4th, 2009 at 7:26 pm
CAN YOU TELL ME HOW MUCH DOES A PAIR OF GLASSES COST AND WHERE I CAN BUY THIS GLASSES??…
THANKS.
ROSY
February 24th, 2009 at 8:21 am
Can you please tell me where I can buy a pair of these sweet shades online? Thanks.
February 26th, 2009 at 12:51 am
I bought 2 pairs while on holiday recently. They’re genius. Good work!!!
February 26th, 2009 at 12:52 am
P.S. PIG RADIO is the best thing on the net!!!
April 6th, 2009 at 7:46 pm
i like it !
can i buy it on internet ?
Can you please tell me where I can buy a pair of these sweet shades online? Thanks.
April 15th, 2009 at 5:44 pm
got a new pair from internet!!!! Great sunglasses :)
May 9th, 2009 at 11:49 am
wow! Super is great!!!
Wait, my Super’s just fell apart, oh never mind they are bad like all the other italian sunglass brands…
May 17th, 2009 at 10:45 pm
is flat top black limited edition ?
do it will come out again ?
May 21st, 2009 at 5:31 pm
Are you re-realising Flat Black? Hanging out for these for ages!
May 30th, 2009 at 11:18 am
Hi! Just wanted to know if these awesome sunglasses are available in the Philippines. Or maybe online? Thank you so much! :D
June 2nd, 2009 at 9:06 pm
hi! I have buy a glass with paypal at May 31… i just want to know how long i can receive the glasses? thank you!
June 2nd, 2009 at 9:38 pm
Are you re-realising Flat Black? I want it
June 7th, 2009 at 1:08 pm
flat-top in black pleeeeeeease I want them. Make a re-releaseeee
June 18th, 2009 at 9:58 pm
Hi, will you be re-releasing the Super Ciccio Black?
Please let me know if you do, such nice sunnies!!!
Regards
Julian
June 19th, 2009 at 2:15 am
i just picked up a pair of flat tops, excellent quality and i love how they are bigger than other wayfarers. keep doing your thing SUPER
June 20th, 2009 at 4:10 am
Where can I buy in CT
June 20th, 2009 at 11:55 am
Neeeeed some flat top 24K Black shades! where can I get them in Montreal…or Beirut Lebanon! please answer fast!
July 5th, 2009 at 2:59 pm
Hey There, I wanna to buy some shades, espicially the super ciccio. Where can i buy it in Singapore?
July 21st, 2009 at 2:59 am
Can i apply for a Job? can i be a part of this magnificent brand? fashionminded never heard of SUPER must be living in a cave.
Greetings to all cavemen, from a multilingual dutch guy
July 24th, 2009 at 11:23 pm
Where in Germany or Spain can I buy them, and how much they cost, THERE ARE SO DOOOOOOOOOOPE!
September 11th, 2009 at 5:41 am
New brand placement sucks.
September 21st, 2009 at 2:20 pm
Anyone got any idea where I can pick up a pair of super sunglasses in London. I know Liberty are doing some special edition ones but I want either Chicano, Francis Flat Top, Flat Black or Flat Frank 2.
Help me out!
September 25th, 2009 at 1:04 am
Ordered two pairs of Supers and both were defective. The nose bridge on both were slightly twisted. Terrible quality control.
October 24th, 2009 at 2:33 pm
WHERE CAN I GET super flat top black???
HELP!
October 25th, 2009 at 11:24 pm
Francis Flat Top Needed!
is there any where i could get it in Kuala Lumpur,Malaysia?
December 2nd, 2009 at 3:37 am
DiGiTaLGRuB Loves RETROSUPERFUTURE! Hopefully I will be able to stock your products in my upcoming store!
Stay FLY,
Matt
December 3rd, 2009 at 10:26 am
I HAVE THE QUESTION EVERYONE ELSE HAS HOW DO I GET A PAIR OF THE FLAT TOPS IN USA…
December 6th, 2009 at 5:38 pm
When are the model “People” released (be a perfect birthday for the wife)?
Cheers,
Woodstar
December 18th, 2009 at 10:03 pm
[...] Information Source: RETROSUPERFUTURE Official Website Kanye West – [...]
January 20th, 2010 at 9:49 pm
can you tell me how many days i have to wait for having my sunglasses if i buy them now ? and what’s the way of shipment ?!!!
January 30th, 2010 at 8:15 pm
Hey,
I live in Canada and I am selling a pair of brand new 24K Gold Lens Super Flat Black Sunglasses, email me if interested (price neg. $120-$170)..
February 24th, 2010 at 11:28 pm
????? ?? ?????? ?????, ??????? ? ????????, ??????? ?????? ????????. ????? ????? ?????? ?????. ????????? ??????: ????????? ?????, ?????????, ?????????, ????????, ??????, ????????, ???????, ?????? ?? ?????, ?????? ?? ?????? ? ?????????, ?????? ??????????, ?????? ????????, ??????? ? ????????? ????????, ?????? ? ?????? ?????? ? ????????. http://magusbooks.ru/