Super and Highsnobiety get together for a second time, for a very special occasion: to celebrate the Swiss company’s 5th birthday. Most of you know Highsnobiety for the respect they earned in the fashion scene, as being one of the most complete and authoritative style blogs of the last five years.

For this collaboration we selected our cutting edge yet timeless Andrea model. Designing it with a selection of  high-snobbyish textures and material that makes it immediately stand out from the crowd: a briar-inspired acetate, that even an original Jaguar from the 70s would admire, teamed up with our fine Italian black leather.

Gold details  and the “Highsnobiety” regal logo embedded on the exterior of the arms to top it off and complete the piece.

Like all of our models, this product is of the finest Italian craftsmanship, featuring the highest quality leather, finest acetate, all shaped and molded by hand in Italy with Zeiss lenses.

The case has also been customized for this special project,  black with a retrò inspired shape, maintaining a classic design and customized with the Highsnobiety logo that gives that extra touch.

This style has been produced in a limited quantity of 80 pieces and will be available today at 5.00 pm CET on our online store here, at Soto store Berlin, Colette Paris and other selected stores.

CLICK HERE TO SE ALL THE PICTURES

This new collection integrates and closes a route that Super has embraced as its release strategy ever since the beginning. The new pieces complete the Super catalog, which now hits a wide range of consumers and stores, yet keeping it cool and cutting edge.
All of the new packs we are introducing to our catalog are conceived and designed to fully satisfy a variety of aimed markets. Wether it be a basic piece with a lower cost; or an elaborately constructed piece of eyewear using a specific selection of material, and therefore resulting in a higher price range. What they all have in common is the high quality, research of style and authenticity that each and every single piece of the collection share.
Super is well known for creating quality products for the most reasonable price possible, this is one of the principle reasons we decided to make eyeglasses, the other, for them to be endorsed by a vast and different kind of people that appreciates our continuous evolution of quality. Enjoy.

NEW PEOPLE COLORS


This set of sunglasses expresses exactly how we are feeling on a day to day basis in this moment. Wanting to stand out from the masses, yet in a very subtle manner. By carefully electing a handful of colors, combining them with a selection of classically tinted lens, as well as applying them to our new classic silhouette, the People. We are making a statement.
As others just enter the colored market with shapes similar to our Basic silhouette, we decide to take it a step further.
Simple yet unique, distinct yet humble, we are proud to present our new set of colorful sunglasses for every occasion.

METAL&ACETATE

One of the main themes we decided to introduce and exploit in our new AW2010/2011 collection is the technique of combining materials, from acetate with metal, to acetate and leather and to finish off acetate on acetate! This results in a unique and fine piece of eyewear that distinctly recalls certain timeframes and styles in history.
This technique is something that Super was missing from its past productions, and we believe we had to include it as an enriching urge of spirit. They are elegant, but still young and fresh. You feel the strength and cold of the metal with the flexible life of the acetate or the mellow touch of the leather.

BLONDE HAVANA MATTE


Our new blond havana is definitely one of the simplest yet characteristic components of our new collection, directly placing it amongst our most prevailing pieces. Like black sunglasses, havana is one of the biggest selling colors in the eyewear market, eternal, easy to wear, elegant and classy. We decided to give it a personal touch, just to stand out a little from the crowd, so we made it matte. The fact that its opaque and the choice of using a light colored havana acetate not only makes it a unique piece, but also a whole different product then our signature Havana Glitter.
All our top silhouettes: the Flat Top, Basic Shape, People, Andrea, Ciccio, and our Lucia come in this matte havana version, the everyday color of next season.

FULL FLAT TOP LEATHER






After the success of our Flat Top shade entirely wrapped in fine black leather, we decided to re-release it as one of the novelties to our continuous collection. We’ve also decided to complete the Flat Top leather set, with the addition of two new leather-covered flat tops in shades of rich brown leather: deep chocolate and sand.

AVAILABLE AT SELECTED STORES WORLDWIDE OR IN A LIMITED QUANTITY HERE

We are proud to present our new extra-curricular project.

A little something we are doing from time to time, just to get your eyes rolling and to soothe your incurable hunger between one season and another.
We therefore have decided to release a series of exclusive models in between seasons through our online store and a selection of shops worldwide, so make sure you pop by our website to be up to date with all our upcoming goodies.

The first of this exclusive series is the Randagio, this stray dog is quite a unique piece: a puma acetate skeleton hand covered in top notch leather with refined gold details that complete the elegant and strong design.

After the great success we had with our Black Leather Flat Top, we were stimulated to get down and work on the potentials of this exclusive material, creating the Flat Top in two other color declinations (as you may have seen from the recent press around the web) and more models that capture this same mood, yet combine various techniques and distinctive elements from our AW 10/11 collection.
Super’s tradition is to produce the best quality and cool sunglasses at the most reasonable price, and this is the same with our special models.
The shades will cost 223 EUR and will be produced in a limited quantity of 230 pieces.

You will find the Randagio in selected stores after the 5th of August and a limited quantity on our online store starting at 3:00PM (CET).

CLICK HERE TO SEE ALL PICTURES

The collaboration between WeSC and SUPER  is the second venture into eyewear for WeSC. What made WeSC interested once again in eyewear was SUPER’s great products, brand philosophy and fresh ideas.

The two brands share many similarities – the ideas behind it and the joy in creating good things for good people. The result of the collaboration is something we are very proud of and look forward to wearing… Really soon.

The shades originated from the union of the two dynamic brands, resulting in a totally new shape designed on purpose for the Swedish brand: it’s retrò & modern, classic & streety at the same time.

All the details are in gold color like the metal decorum on the side that when opened reveals the WeSC logo. The shades comes with black mirrored lenses mounted, but also include a case containing a second set of rock hard pure black lenses. The shades are produced in a limited quantity of 500 pieces.

Cuddle your eyes with Zeiss lenses and this special WeSC design.

Available at WeSC stores and Supers webshop:

BUY AND SEE ALL THE IMAGES HERE

This month the cover of Nylon featured one of our inspiration icons.
M.I.A. shot by our friend Marvin Scott Jarrett appears energetic and in amazing shape after an intense period: she got engaged, had a baby and a lot of gritty work for the release of the new record.

I hope you will enjoy M.I.A. as much as we do, giving her personal touch to our Flat Top Cheetah from SS10, and who knows if we will maybe work together soon.

Unfortunally Flat Top Cheetah is currently out of stock from our side but you can check out Super retailers here. Also get the new issue of Nylon magazine here.

Thanks to M.I.A., Haley, Jennie and Marvin

After Super’s launch of the kid’s collection with our colorful basic shape, it was only a matter of time before we released our Flat Top for the little critters!
School is almost out and the hot summer is just around the corner. Mounting our signature Carl Zeiss lenses and specifically tailored for children’s necessities, our best selling Flat Top Kids is now available in 3 colors: black, white and red. Now available for purchase on our online store.

ALL IMAGES HERE

The extra twist and the true summer feeling for the SS10 collection was given with the specific selection of style and material of the acetates, we proudly present our Summer Safari theme.
The Summer Safari acetates and combinations successfully combine a fresh and innovative style without stepping out of line from our three initial focus points (mentioned above), yet maintaining the everyday style and understated elegance we wanted.

Another additional feature on some of the Super’s new silhouettes of this season is weight with the Andrea, the People, the Lucia and the W that are very lightweight yet high-quality sunglass. This collection is characterized by our “super” distinctive mark: which now functions as a decorative cap between the frame and the leg, revealing our logo only when the eyewear is opened, when the piece is closed it creates a simple yet incisive recognition decor.

NEW SILHOUETTES

Andrea: surprisingly simple yet stylish piece of unisex eyewear. This specific design came about while researching an avant-garde look that would simultaneously be an instant classic, a piece that was cutting-edge and cool enough for the trend leaders as well as a more mainstream consumers.
We therefore took our established classic flat top shape and eliminated the bottom acetate, revealing a refreshing futuristic lens and look. By combining classical acetates such as our signature Havana and Summer Safari tortoise combos (just to name a few) we gave it a very chic look while stripping the piece to its essentiality and function. Less is more.

Lucia: designed for women, characterized by a petit and extremely thin frame, yet boasts an extremely strong design and Giotto-esque round lens.
This is amongst the most experimental of our season’s designs, nonetheless maintaining a surprising classic simplicity.
Feeding the fashion-hungry women, this sunglass comes in a selected variety of combinations and is of an extraordinary elegance and lightness.

People: Creating a classical unisex piece of eyewear which can be worn satisfying every need and occasion is a sunglass company’s biggest challenge.
The People model is a slightly smaller-framed and thin yet meticulously designed piece which combines smooth curves with sharp and sudden angles and almost circular lenses with long geometrically squared-shaped arms.
The People is able to satisfy a large variety of different styles (thus the name), simultaneously be a chic and tasteful gentlemen piece when in havana glitter; or be a unique retro look when in our jungle Summer Safari version; or a simply and sensually feminine when in our light savannah acetate and lens.

W: Inspired by the unique style of late 70’s italian design, such as our favorite, Marcello Gandini, to name one.
The W represents our retro-futuristic style to perfection, yet also offers a basic simplicity in its design. The W was designed all in one line, maintaining all angles square, to the point that the arms don’t even curve. It is sought of as the new classic shape of the future.

A limited amount of all styles and colors will be sold thru this website next week. You can find them already in most of the stores listed here. Have fun, and feedbacks are appreciated.

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CLICK HERE TO VIEW ALL THE COLLECTION

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FRIDAY, FEBRUARY 26 @ SPECIAL STORE MILAN

If you are around Milan you are invited to clebrate with us the Super & Chocolate collaboration sunglasses with a special screening of the first Spike Jonze skate movie - Las Nueve Vidas De Paco, featuring the best of the best. Also a small exhibition of Chocolate’s original vintage skates, some goodies and on the following days you will have the chance to buy the shades.

Pop Corn, Hot Dog and Beer included :)

screening hours: 20:30, 21:30, 22:30 (and maybe more)

media partner: PIG Magazine

It all came as a natural evolution, after all, they were the source of our initial inspiration. We didn’t want to reach any compromises. We didn’t want to make a cheaper product, as one may expect a kids line to be. We demanded they mount top-quality Carl Zeiss lenses. We curated the product in every aspect and detail, specifically tailoring it for a child’s necessity. We are proud to present our first ever Super kids collection! With our evergreen 12 colors in our celebrated Classic silhouettes. We created them for the parents a few years back, now it’s time for the kids to look sharp…get ‘em before you grow up!

Suggested age: 4 to 10.

CLICK HERE TO BUY THEM AND TO SEE ALL THE COLORS

If you are interested in distribute them or to stock them for your store, contact us here (please select Super Kids in the drop down list).

SUPER has met the lifestyle mood of another brand and gave birth to a new collaboration: Chocolate Skateboards. Chocolate was founded in 1994 as a spin-off from Girl skateboard Company. We at Super wanted to celebrate Chocolate’s success and 15 Year Anniversary with a limited edition release of 333 special pairs of sunnies. Our common point of view on quality and the continued research of changes have made us work together with excitement for this fresh and special project.

A shade based on our Classic silhouette, characterized by the double use of two different colored acetates on the exterior and interior. Translucent grey and translucent red for the frame and same but inverted for the arms. The Chocolate written logo on the inside and the square red glass-lined one on the outside. All pieces are numbered 00/333 and come with the white box that has always distinguished SUPER’s special projects.

Stores that are interested in having this collaboration can contact us directly here (please be sure to select Super&Chocolate in the drop down list).

BUY THEM HERE (limited amount) or the shop list after this:

ONLINE
80’s Purple
Ccs
Eye Goodies

AUSTRALIA
Afend, Byron Bay
Laced, Brisbane
Lax, Adelaide

CANADA
Norml, Ottawa
Off the Hook, Montreal
Spectacles, Toronto

GREECE
Melcore Exclusively, Kifissia

ITALY
Bop sport, Riccione

Fakie, Merano
Slam Jam, Milano
Special, Milano

KOREA
10 Corso Como, Seoul
A-land, Seoul
Flow, Seoul
Modpop, Seoul

SWEDEN
Caliroots, Stockholm

UK
Academy, Cornwall
Flatspot, Devon
Route One, Badminton

USA
The Giant Peach, Alameda
Attic, Buena Park
St Alfreds, Chicago
Index, Dallas
Kitson, Los Angeles
Conveyor, Los Angeles
Sportie LA, Los Angeles
Alife, New York
Atlas skateboard, San Mateo
Css, Santa Monica
Kinetic Skateshop, Wilmington

We’re releasing a precious jewel, something that not many will be able to get their hands on. Our Flat Top just became even more tempting…thanks to the skilled expertise of our artisan deep in the Italian mountains. We are proud to present our first fully hand-covered leather FlatTop. Tightly wrapped in top notch Italian leather, this exclusive piece will be online for a restricted time, starting on the 3rd of this month at 3:33 PM CET until the 10th. It’s now or never.

ALL PICTURES HERE

BUY HERE (SOLD OUT)

After an overwhelming request and just in time for Christmas, we have decided to put on sale some of our new AW09/10 collection directly through our website, a little something to keep your eyes warm.
So what you need to do is click here, choose your style, add them to your basket, check out and it’s done (if you don’t see the Buy Now link it means the product is not available or out of stock). In a blink of the eye you will have them on your face or under your Christmas tree. Of certain styles we are very low in stock so be fast.
And since this is a generous time for us as well, we will give away 3 Super sunglasses to 3 lucky people (based on stock availability), like we did with our friends at Limited Hype not long ago. The feedback was so successful we decided to do it the same way. This is how:

1 – Subscribe to our newsletter
2 – RT this news from the link above or copy and paste the following on your status: RT @supersunglasses Super AW09/10 direct sales here: http://bit.ly/1NnT5I
3 – Leave a comment on Super’s Facebook

On the 16th of this month 3:30 PM CET we will pick 3 winners randomly, so if you do all of the above, you will triple your chances to win.

THE GIVE AWAY IS NOW CLOSED!

THE WINNERS ARE:

Hermine – Gals, Mars by Night

Kristofer – Flat Top Black

Rocky – Flat Top Black

Thank you everyone for your participation.

Also. We are planning lots of interesting stuff coming up in the next weeks/months, so keep your eyes open if you don’t want to be left out!!

For our AW09/10 collection we worked on a few essential points: Improving a high quality standard to match the style of the brand, concentrating on curating the small details to give the new pieces a finishing touch of quality and last but not least we added brand-new silhouettes and new sets of lenses to our range.

You will notice, that from this collection on,  we’ve moved our “super” distinctive mark: which now functions as a decorative cap between the frame and the leg, revealing our logo only when the eyewear is open, when the piece is closed it creates a simple yet incisive recognition decor.

By adding a larger variety of lenses to our collection – both in color and predominantly in function – we gave our pieces, not only a beautiful aesthetic match, but also a specific lens for its specific purpose.

Pieces such as the TopSki mount highly sensible Zeiss mirrored lenses for all snow terrains and strong sunlight, with leather protections to keep the wind & sun out of your eyes.

After having re-introduced vivid colors for the past summer collections, our new A/W collection offers a series of colors for the winter that will keep you looking fresh yet classy: Dark grey, military metallic green, transparent black and our signature tortoise just to name a few…

Our Frances “golden arms” series is an ode to the Italian elegance, fashion and lifestyle of La Bella Vita. With its sharp black acetate and shiny legs this series is incredibly stylish and elegant, the all-black Zeiss completely hides your eyes, protecting them and maintaing the exclusive mystery-man look.

For this collection we decided to introduce two new shapes to maintain the RetroSuperFuture look.
The first being the most fashionista and futuristic: the Luciano Tre Occhi.
This model comes in two sizes, to best suit both male and female faces and features. Its geometric yet classic design recalls the unique Italian style of engineer-deisgn, especially that of the Futurista movement and of Italian designers such as Marcello Gandini. The black, tortoise and dark grey make this piece of eyewear elegant and unique.

The second being a spin-off of our instant classic shape, the FlatTop, is our four-lensed-side-view eyewear. This piece is a fearless alternative to our FlatTop, maintaining an elegant sense of design and choice of gentleman colors, it may be proudly worn for any occasion, wether it be driving on a sunday afternoon or to in your everyday life.

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CLICK HERE TO VIEW ALL THE COLLECTION

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Presenting to the US retailers The Summer Safari 2010 Super collection. New silhouettes and new colors all at:

PROJECT LAS VEGAS SEPTEMBER 1-3
SUPER BOOTH# 16047 – 16TH AVE
appointments: Tara - tara[at]thefndtn.com - (212) 575-2373 ext. 25

tropical!!

As someone may already have noticed, Super has done a new exciting project with the legendary Liberty & Co department store established in 1875. We have always wanted to add some floral prints on Super but thought we needed a good reason to do them. August 2009 is the celebration of their famous prints, what a better excuse?!

3 styles, 50 each. All the pictures HERE - Bring them home HERE

- 14 August update: last restock has been wiped in 7 days. For all the people that bought them… enjoy them :)

- 7 August update: another quick and fast restock, but it will be the last for a while. Buy your Super Flat Black here.

We finally received a restock of our instant classic Super Flat Top Black. Starting tomorrow at 3:30pm (CET) you will find the buy link here.
(again, limited amount, sorry)

Also check shops from our web list as they also restocked.

The Super distinctive mark has changed position (picture above) and will be present in all our future productions from now on.

Thank you all for the trust and support.

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ALL PICTURES HERE
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…in Mack 10 new video – So Sharp Sporting: Super Flat Frank 2

Hand Made In Italy :)

sporting: Super Classic Blue
source: Repubblica

What else to say other than she looks great :)
sporting Super Flat Frank 2
source: Popsugar