Super AW10/11 Shows
Saturday, January 16th, 2010We are proud to present to all buyers our new pieces of the collection. Come and visit us to see them.
Archive for the ‘News’ Category
SUPER RELEASE: THE FALL WINTER COLLECTION
Monday, September 14th, 2009
For our AW09/10 collection we worked on a few essential points: Improving a high quality standard to match the style of the brand, concentrating on curating the small details to give the new pieces a finishing touch of quality and last but not least we added brand-new silhouettes and new sets of lenses to our range.
You will notice, that from this collection on, we’ve moved our “super” distinctive mark: which now functions as a decorative cap between the frame and the leg, revealing our logo only when the eyewear is open, when the piece is closed it creates a simple yet incisive recognition decor.
By adding a larger variety of lenses to our collection – both in color and predominantly in function – we gave our pieces, not only a beautiful aesthetic match, but also a specific lens for its specific purpose.
Pieces such as the TopSki mount highly sensible Zeiss mirrored lenses for all snow terrains and strong sunlight, with leather protections to keep the wind & sun out of your eyes.
After having re-introduced vivid colors for the past summer collections, our new A/W collection offers a series of colors for the winter that will keep you looking fresh yet classy: Dark grey, military metallic green, transparent black and our signature tortoise just to name a few…
Our Frances “golden arms” series is an ode to the Italian elegance, fashion and lifestyle of La Bella Vita. With its sharp black acetate and shiny legs this series is incredibly stylish and elegant, the all-black Zeiss completely hides your eyes, protecting them and maintaing the exclusive mystery-man look.
For this collection we decided to introduce two new shapes to maintain the RetroSuperFuture look.
The first being the most fashionista and futuristic: the Luciano Tre Occhi.
This model comes in two sizes, to best suit both male and female faces and features. Its geometric yet classic design recalls the unique Italian style of engineer-deisgn, especially that of the Futurista movement and of Italian designers such as Marcello Gandini. The black, tortoise and dark grey make this piece of eyewear elegant and unique.
The second being a spin-off of our instant classic shape, the FlatTop, is our four-lensed-side-view eyewear. This piece is a fearless alternative to our FlatTop, maintaining an elegant sense of design and choice of gentleman colors, it may be proudly worn for any occasion, wether it be driving on a sunday afternoon or to in your everyday life.
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CLICK HERE TO VIEW ALL THE COLLECTION
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SUPER SUMMER SAFARI 2010
Tuesday, September 1st, 2009
(image source: unknown)
Presenting to the US retailers The Summer Safari 2010 Super collection. New silhouettes and new colors all at:
PROJECT LAS VEGAS SEPTEMBER 1-3
SUPER BOOTH# 16047 – 16TH AVE
appointments: Tara - tara[at]thefndtn.com - (212) 575-2373 ext. 25
tropical!!
SUPER & LIBERTY & CO
Tuesday, August 25th, 2009
Liberty Elysian Print
As someone may already have noticed, Super has done a new exciting project with the legendary Liberty & Co department store established in 1875. We have always wanted to add some floral prints on Super but thought we needed a good reason to do them. August 2009 is the celebration of their famous prints, what a better excuse?!
3 styles, 50 each. All the pictures HERE - Bring them home HERE
The Flat Black is Back (14 Aug. updated)
Friday, August 7th, 2009
- 14 August update: last restock has been wiped in 7 days. For all the people that bought them… enjoy them :)
- 7 August update: another quick and fast restock, but it will be the last for a while. Buy your Super Flat Black here.
We finally received a restock of our instant classic Super Flat Top Black. Starting tomorrow at 3:30pm (CET) you will find the buy link here.
(again, limited amount, sorry)
Also check shops from our web list as they also restocked.
The Super distinctive mark has changed position (picture above) and will be present in all our future productions from now on.
Thank you all for the trust and support.
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ALL PICTURES HERE
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Gwen Stefani
Monday, June 22nd, 2009
What else to say other than she looks great :)
sporting Super Flat Frank 2
source: Popsugar
The Generic Manifesto
Thursday, June 11th, 2009
We love the guys at Generic Man, especially the bearded dude! So… they just launched their pop up store at space 15Twenty and for the occasion we slipped in a special preview from our upcoming collection, we were so eager to release this piece, we couldn’t keep it in our pockets any longer: exclusively for The Generic Manifesto at space 15Twenty in Los Angeles, 46 pieces of the Flat Top Havana Glitter with brown Zeiss lens.
Opening pictures here: 1 - 2 - 3
Super Barneys Coop NY
Thursday, February 19th, 2009
New project between Super and Barneys Coop New York. Intertwining metallic streaks combined with a Zeiss Gold 24k lens, based on the Super Ciccio Style. Limited to 50 pieces, only at Barneys NY. Pictures here.
The Project Show Las Vegas
Monday, February 2nd, 2009
Super will present his new AW 09/10 collection at Project Show in Las Vegas from Wensday February 18th till Friday February 20th.
For your appointments Pamela – pamela (at) thefndtn.com
See you there: Project Show
Vngrd & Super
Thursday, January 15th, 2009
New project together with Italian apparel brand Vanguard. They have designed these special “forest” Super based on our classic silhouette, with purple Zeiss lens and purple interior. Limited to 50 individually numbered pieces, they will be delivered to selected store, in the next weeks. In the meantime for the occasion we have set for sale 3 of them. Pictures Here.
VNGRD was born in Milan in 2005 as the natural creative expression of a group of skaters, designers and artists who lived for years at the heart of the city’s underground.
Although its first collaborators and supporters… (read the rest)
Mr West giving Super some love
Friday, December 12th, 2008
Final steps are done…
Friday, November 28th, 2008
New collaboration soon available on this website and in selected stores.
New Facebook Page
Thursday, August 7th, 2008Hello SUPER fans. As you might already know, Facebook opened the new “Pages” feature to brands and products, so we decided to move our group to a page. If you had previously joined the group, your memership has been automatically moved from the group to the new page, so you don’t have to take any action! If you have not joined you are welcome to do it anytime. In our new page you will also find the images of all of our collections.
To view our new page and/or to join click on this link.
Thank you and happy summer to everyone.
Ciao!
SUPER 24K
Monday, June 16th, 2008
New Styles
Tuesday, May 6th, 2008
For your joy and excitement, just before the release of the brand new iPhone, and not later than the new Pixar movie, here you go with the new fresh styles and pictures by Super with Zeiss lenses!!
Sienna Miller
Wednesday, March 26th, 2008
Photograph: Juan Soliz, PacificCoastNews.com – other pics Here
Project, Las Vegas
Thursday, February 14th, 2008
Super is attending the Project Tradeshow in LV.
booth. B 11066 – see you there.
End of the show!
Monday, January 21st, 2008
Sorry everyone if we did not answer to all your emails… this is why, and I am afraid we will never catch up with them.
(BREAD&Butter AW 08/09)
Get ready for Christmas…
Sunday, December 9th, 2007
Luigi and Eugenio just finished the Christmas production and we are shipping… with new color combos and a new spin-off:
Shops here and Caliroots online just got them. Rush, before Jupiter goes in March and Britney releases here new album.
Press Update
Thursday, December 6th, 2007
Blogs:
- HIGHSNOBIETY
- HYPEBEAST
- JOSH SPEAR
- COOLHUNTING
- WGSM
- REFINERY29
More to come..
