This new collection integrates and closes a route that Super has embraced as its release strategy ever since the beginning. The new pieces complete the Super catalog, which now hits a wide range of consumers and stores, yet keeping it cool and cutting edge.
All of the new packs we are introducing to our catalog are conceived and designed to fully satisfy a variety of aimed markets. Wether it be a basic piece with a lower cost; or an elaborately constructed piece of eyewear using a specific selection of material, and therefore resulting in a higher price range. What they all have in common is the high quality, research of style and authenticity that each and every single piece of the collection share.
Super is well known for creating quality products for the most reasonable price possible, this is one of the principle reasons we decided to make eyeglasses, the other, for them to be endorsed by a vast and different kind of people that appreciates our continuous evolution of quality. Enjoy.

NEW PEOPLE COLORS


This set of sunglasses expresses exactly how we are feeling on a day to day basis in this moment. Wanting to stand out from the masses, yet in a very subtle manner. By carefully electing a handful of colors, combining them with a selection of classically tinted lens, as well as applying them to our new classic silhouette, the People. We are making a statement.
As others just enter the colored market with shapes similar to our Basic silhouette, we decide to take it a step further.
Simple yet unique, distinct yet humble, we are proud to present our new set of colorful sunglasses for every occasion.

METAL&ACETATE

One of the main themes we decided to introduce and exploit in our new AW2010/2011 collection is the technique of combining materials, from acetate with metal, to acetate and leather and to finish off acetate on acetate! This results in a unique and fine piece of eyewear that distinctly recalls certain timeframes and styles in history.
This technique is something that Super was missing from its past productions, and we believe we had to include it as an enriching urge of spirit. They are elegant, but still young and fresh. You feel the strength and cold of the metal with the flexible life of the acetate or the mellow touch of the leather.

BLONDE HAVANA MATTE


Our new blond havana is definitely one of the simplest yet characteristic components of our new collection, directly placing it amongst our most prevailing pieces. Like black sunglasses, havana is one of the biggest selling colors in the eyewear market, eternal, easy to wear, elegant and classy. We decided to give it a personal touch, just to stand out a little from the crowd, so we made it matte. The fact that its opaque and the choice of using a light colored havana acetate not only makes it a unique piece, but also a whole different product then our signature Havana Glitter.
All our top silhouettes: the Flat Top, Basic Shape, People, Andrea, Ciccio, and our Lucia come in this matte havana version, the everyday color of next season.

FULL FLAT TOP LEATHER






After the success of our Flat Top shade entirely wrapped in fine black leather, we decided to re-release it as one of the novelties to our continuous collection. We’ve also decided to complete the Flat Top leather set, with the addition of two new leather-covered flat tops in shades of rich brown leather: deep chocolate and sand.

AVAILABLE AT SELECTED STORES WORLDWIDE OR IN A LIMITED QUANTITY HERE

The collaboration between WeSC and SUPER  is the second venture into eyewear for WeSC. What made WeSC interested once again in eyewear was SUPER’s great products, brand philosophy and fresh ideas.

The two brands share many similarities – the ideas behind it and the joy in creating good things for good people. The result of the collaboration is something we are very proud of and look forward to wearing… Really soon.

The shades originated from the union of the two dynamic brands, resulting in a totally new shape designed on purpose for the Swedish brand: it’s retrò & modern, classic & streety at the same time.

All the details are in gold color like the metal decorum on the side that when opened reveals the WeSC logo. The shades comes with black mirrored lenses mounted, but also include a case containing a second set of rock hard pure black lenses. The shades are produced in a limited quantity of 500 pieces.

Cuddle your eyes with Zeiss lenses and this special WeSC design.

Available at WeSC stores and Supers webshop:

BUY AND SEE ALL THE IMAGES HERE

This month the cover of Nylon featured one of our inspiration icons.
M.I.A. shot by our friend Marvin Scott Jarrett appears energetic and in amazing shape after an intense period: she got engaged, had a baby and a lot of gritty work for the release of the new record.

I hope you will enjoy M.I.A. as much as we do, giving her personal touch to our Flat Top Cheetah from SS10, and who knows if we will maybe work together soon.

Unfortunally Flat Top Cheetah is currently out of stock from our side but you can check out Super retailers here. Also get the new issue of Nylon magazine here.

Thanks to M.I.A., Haley, Jennie and Marvin

After Super’s launch of the kid’s collection with our colorful basic shape, it was only a matter of time before we released our Flat Top for the little critters!
School is almost out and the hot summer is just around the corner. Mounting our signature Carl Zeiss lenses and specifically tailored for children’s necessities, our best selling Flat Top Kids is now available in 3 colors: black, white and red. Now available for purchase on our online store.

ALL IMAGES HERE

The extra twist and the true summer feeling for the SS10 collection was given with the specific selection of style and material of the acetates, we proudly present our Summer Safari theme.
The Summer Safari acetates and combinations successfully combine a fresh and innovative style without stepping out of line from our three initial focus points (mentioned above), yet maintaining the everyday style and understated elegance we wanted.

Another additional feature on some of the Super’s new silhouettes of this season is weight with the Andrea, the People, the Lucia and the W that are very lightweight yet high-quality sunglass. This collection is characterized by our “super” distinctive mark: which now functions as a decorative cap between the frame and the leg, revealing our logo only when the eyewear is opened, when the piece is closed it creates a simple yet incisive recognition decor.

NEW SILHOUETTES

Andrea: surprisingly simple yet stylish piece of unisex eyewear. This specific design came about while researching an avant-garde look that would simultaneously be an instant classic, a piece that was cutting-edge and cool enough for the trend leaders as well as a more mainstream consumers.
We therefore took our established classic flat top shape and eliminated the bottom acetate, revealing a refreshing futuristic lens and look. By combining classical acetates such as our signature Havana and Summer Safari tortoise combos (just to name a few) we gave it a very chic look while stripping the piece to its essentiality and function. Less is more.

Lucia: designed for women, characterized by a petit and extremely thin frame, yet boasts an extremely strong design and Giotto-esque round lens.
This is amongst the most experimental of our season’s designs, nonetheless maintaining a surprising classic simplicity.
Feeding the fashion-hungry women, this sunglass comes in a selected variety of combinations and is of an extraordinary elegance and lightness.

People: Creating a classical unisex piece of eyewear which can be worn satisfying every need and occasion is a sunglass company’s biggest challenge.
The People model is a slightly smaller-framed and thin yet meticulously designed piece which combines smooth curves with sharp and sudden angles and almost circular lenses with long geometrically squared-shaped arms.
The People is able to satisfy a large variety of different styles (thus the name), simultaneously be a chic and tasteful gentlemen piece when in havana glitter; or be a unique retro look when in our jungle Summer Safari version; or a simply and sensually feminine when in our light savannah acetate and lens.

W: Inspired by the unique style of late 70’s italian design, such as our favorite, Marcello Gandini, to name one.
The W represents our retro-futuristic style to perfection, yet also offers a basic simplicity in its design. The W was designed all in one line, maintaining all angles square, to the point that the arms don’t even curve. It is sought of as the new classic shape of the future.

A limited amount of all styles and colors will be sold thru this website next week. You can find them already in most of the stores listed here. Have fun, and feedbacks are appreciated.

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CLICK HERE TO VIEW ALL THE COLLECTION

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For our AW09/10 collection we worked on a few essential points: Improving a high quality standard to match the style of the brand, concentrating on curating the small details to give the new pieces a finishing touch of quality and last but not least we added brand-new silhouettes and new sets of lenses to our range.

You will notice, that from this collection on,  we’ve moved our “super” distinctive mark: which now functions as a decorative cap between the frame and the leg, revealing our logo only when the eyewear is open, when the piece is closed it creates a simple yet incisive recognition decor.

By adding a larger variety of lenses to our collection – both in color and predominantly in function – we gave our pieces, not only a beautiful aesthetic match, but also a specific lens for its specific purpose.

Pieces such as the TopSki mount highly sensible Zeiss mirrored lenses for all snow terrains and strong sunlight, with leather protections to keep the wind & sun out of your eyes.

After having re-introduced vivid colors for the past summer collections, our new A/W collection offers a series of colors for the winter that will keep you looking fresh yet classy: Dark grey, military metallic green, transparent black and our signature tortoise just to name a few…

Our Frances “golden arms” series is an ode to the Italian elegance, fashion and lifestyle of La Bella Vita. With its sharp black acetate and shiny legs this series is incredibly stylish and elegant, the all-black Zeiss completely hides your eyes, protecting them and maintaing the exclusive mystery-man look.

For this collection we decided to introduce two new shapes to maintain the RetroSuperFuture look.
The first being the most fashionista and futuristic: the Luciano Tre Occhi.
This model comes in two sizes, to best suit both male and female faces and features. Its geometric yet classic design recalls the unique Italian style of engineer-deisgn, especially that of the Futurista movement and of Italian designers such as Marcello Gandini. The black, tortoise and dark grey make this piece of eyewear elegant and unique.

The second being a spin-off of our instant classic shape, the FlatTop, is our four-lensed-side-view eyewear. This piece is a fearless alternative to our FlatTop, maintaining an elegant sense of design and choice of gentleman colors, it may be proudly worn for any occasion, wether it be driving on a sunday afternoon or to in your everyday life.

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CLICK HERE TO VIEW ALL THE COLLECTION

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Presenting to the US retailers The Summer Safari 2010 Super collection. New silhouettes and new colors all at:

PROJECT LAS VEGAS SEPTEMBER 1-3
SUPER BOOTH# 16047 – 16TH AVE
appointments: Tara - tara[at]thefndtn.com - (212) 575-2373 ext. 25

tropical!!

As someone may already have noticed, Super has done a new exciting project with the legendary Liberty & Co department store established in 1875. We have always wanted to add some floral prints on Super but thought we needed a good reason to do them. August 2009 is the celebration of their famous prints, what a better excuse?!

3 styles, 50 each. All the pictures HERE - Bring them home HERE

- 14 August update: last restock has been wiped in 7 days. For all the people that bought them… enjoy them :)

- 7 August update: another quick and fast restock, but it will be the last for a while. Buy your Super Flat Black here.

We finally received a restock of our instant classic Super Flat Top Black. Starting tomorrow at 3:30pm (CET) you will find the buy link here.
(again, limited amount, sorry)

Also check shops from our web list as they also restocked.

The Super distinctive mark has changed position (picture above) and will be present in all our future productions from now on.

Thank you all for the trust and support.

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ALL PICTURES HERE
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What else to say other than she looks great :)
sporting Super Flat Frank 2
source: Popsugar

We love the guys at Generic Man, especially the bearded dude! So… they just launched their pop up store at space 15Twenty and for the occasion we slipped in a special preview from our upcoming collection, we were so eager to release this piece, we couldn’t keep it in our pockets any longer: exclusively for The Generic Manifesto at space 15Twenty in Los Angeles, 46 pieces of the Flat Top Havana Glitter with brown Zeiss lens.

Opening pictures here: 1 - 2 - 3

Flat Top Havana Glitter

New project between Super and Barneys Coop New York. Intertwining metallic streaks combined with a  Zeiss Gold 24k lens, based on the Super Ciccio Style. Limited to 50 pieces, only at Barneys NY. Pictures here.

Super will present his new AW 09/10 collection at Project Show in Las Vegas from Wensday February 18th till Friday February 20th.

For your appointments Pamela – pamela (at) thefndtn.com

See you there: Project Show

New project together with Italian apparel brand Vanguard. They have designed these special “forest” Super based on our classic silhouette, with purple Zeiss lens and purple interior. Limited to 50 individually numbered pieces, they will be delivered to selected store, in the next weeks. In the meantime for the occasion we have set for sale 3 of them. Pictures Here.

VNGRD was born in Milan in 2005 as the natural creative expression of a group of skaters, designers and artists who lived for years at the heart of the city’s underground.
Although its first collaborators and supporters… (read the rest)

Playing at the David Letterman Show

Kanye West New Zeland press conference here.

You can check some of the sported styles here.

New collaboration soon available on this website and in selected stores.

To view our new page and/or to join click on this link.

Thank you and happy summer to everyone.

Ciao!

View all here

- Basic (including Bicolore, Engraved & Prints)
- Flat Top