The extra twist and the true summer feeling for the SS10 collection was given with the specific selection of style and material of the acetates, we proudly present our Summer Safari theme.
The Summer Safari acetates and combinations successfully combine a fresh and innovative style without stepping out of line from our three initial focus points (mentioned above), yet maintaining the everyday style and understated elegance we wanted.

Another additional feature on some of the Super’s new silhouettes of this season is weight with the Andrea, the People, the Lucia and the W that are very lightweight yet high-quality sunglass. This collection is characterized by our “super” distinctive mark: which now functions as a decorative cap between the frame and the leg, revealing our logo only when the eyewear is opened, when the piece is closed it creates a simple yet incisive recognition decor.

NEW SILHOUETTES

Andrea: surprisingly simple yet stylish piece of unisex eyewear. This specific design came about while researching an avant-garde look that would simultaneously be an instant classic, a piece that was cutting-edge and cool enough for the trend leaders as well as a more mainstream consumers.
We therefore took our established classic flat top shape and eliminated the bottom acetate, revealing a refreshing futuristic lens and look. By combining classical acetates such as our signature Havana and Summer Safari tortoise combos (just to name a few) we gave it a very chic look while stripping the piece to its essentiality and function. Less is more.

Lucia: designed for women, characterized by a petit and extremely thin frame, yet boasts an extremely strong design and Giotto-esque round lens.
This is amongst the most experimental of our season’s designs, nonetheless maintaining a surprising classic simplicity.
Feeding the fashion-hungry women, this sunglass comes in a selected variety of combinations and is of an extraordinary elegance and lightness.

People: Creating a classical unisex piece of eyewear which can be worn satisfying every need and occasion is a sunglass company’s biggest challenge.
The People model is a slightly smaller-framed and thin yet meticulously designed piece which combines smooth curves with sharp and sudden angles and almost circular lenses with long geometrically squared-shaped arms.
The People is able to satisfy a large variety of different styles (thus the name), simultaneously be a chic and tasteful gentlemen piece when in havana glitter; or be a unique retro look when in our jungle Summer Safari version; or a simply and sensually feminine when in our light savannah acetate and lens.

W: Inspired by the unique style of late 70’s italian design, such as our favorite, Marcello Gandini, to name one.
The W represents our retro-futuristic style to perfection, yet also offers a basic simplicity in its design. The W was designed all in one line, maintaining all angles square, to the point that the arms don’t even curve. It is sought of as the new classic shape of the future.

A limited amount of all styles and colors will be sold thru this website next week. You can find them already in most of the stores listed here. Have fun, and feedbacks are appreciated.

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CLICK HERE TO VIEW ALL THE COLLECTION

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For our AW09/10 collection we worked on a few essential points: Improving a high quality standard to match the style of the brand, concentrating on curating the small details to give the new pieces a finishing touch of quality and last but not least we added brand-new silhouettes and new sets of lenses to our range.

You will notice, that from this collection on,  we’ve moved our “super” distinctive mark: which now functions as a decorative cap between the frame and the leg, revealing our logo only when the eyewear is open, when the piece is closed it creates a simple yet incisive recognition decor.

By adding a larger variety of lenses to our collection – both in color and predominantly in function – we gave our pieces, not only a beautiful aesthetic match, but also a specific lens for its specific purpose.

Pieces such as the TopSki mount highly sensible Zeiss mirrored lenses for all snow terrains and strong sunlight, with leather protections to keep the wind & sun out of your eyes.

After having re-introduced vivid colors for the past summer collections, our new A/W collection offers a series of colors for the winter that will keep you looking fresh yet classy: Dark grey, military metallic green, transparent black and our signature tortoise just to name a few…

Our Frances “golden arms” series is an ode to the Italian elegance, fashion and lifestyle of La Bella Vita. With its sharp black acetate and shiny legs this series is incredibly stylish and elegant, the all-black Zeiss completely hides your eyes, protecting them and maintaing the exclusive mystery-man look.

For this collection we decided to introduce two new shapes to maintain the RetroSuperFuture look.
The first being the most fashionista and futuristic: the Luciano Tre Occhi.
This model comes in two sizes, to best suit both male and female faces and features. Its geometric yet classic design recalls the unique Italian style of engineer-deisgn, especially that of the Futurista movement and of Italian designers such as Marcello Gandini. The black, tortoise and dark grey make this piece of eyewear elegant and unique.

The second being a spin-off of our instant classic shape, the FlatTop, is our four-lensed-side-view eyewear. This piece is a fearless alternative to our FlatTop, maintaining an elegant sense of design and choice of gentleman colors, it may be proudly worn for any occasion, wether it be driving on a sunday afternoon or to in your everyday life.

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CLICK HERE TO VIEW ALL THE COLLECTION

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Presenting to the US retailers The Summer Safari 2010 Super collection. New silhouettes and new colors all at:

PROJECT LAS VEGAS SEPTEMBER 1-3
SUPER BOOTH# 16047 – 16TH AVE
appointments: Tara - tara[at]thefndtn.com - (212) 575-2373 ext. 25

tropical!!

As someone may already have noticed, Super has done a new exciting project with the legendary Liberty & Co department store established in 1875. We have always wanted to add some floral prints on Super but thought we needed a good reason to do them. August 2009 is the celebration of their famous prints, what a better excuse?!

3 styles, 50 each. All the pictures HERE - Bring them home HERE

- 14 August update: last restock has been wiped in 7 days. For all the people that bought them… enjoy them :)

- 7 August update: another quick and fast restock, but it will be the last for a while. Buy your Super Flat Black here.

We finally received a restock of our instant classic Super Flat Top Black. Starting tomorrow at 3:30pm (CET) you will find the buy link here.
(again, limited amount, sorry)

Also check shops from our web list as they also restocked.

The Super distinctive mark has changed position (picture above) and will be present in all our future productions from now on.

Thank you all for the trust and support.

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ALL PICTURES HERE
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What else to say other than she looks great :)
sporting Super Flat Frank 2
source: Popsugar

We love the guys at Generic Man, especially the bearded dude! So… they just launched their pop up store at space 15Twenty and for the occasion we slipped in a special preview from our upcoming collection, we were so eager to release this piece, we couldn’t keep it in our pockets any longer: exclusively for The Generic Manifesto at space 15Twenty in Los Angeles, 46 pieces of the Flat Top Havana Glitter with brown Zeiss lens.

Opening pictures here: 1 - 2 - 3

Flat Top Havana Glitter

New project between Super and Barneys Coop New York. Intertwining metallic streaks combined with a  Zeiss Gold 24k lens, based on the Super Ciccio Style. Limited to 50 pieces, only at Barneys NY. Pictures here.

Super will present his new AW 09/10 collection at Project Show in Las Vegas from Wensday February 18th till Friday February 20th.

For your appointments Pamela – pamela (at) thefndtn.com

See you there: Project Show

New project together with Italian apparel brand Vanguard. They have designed these special “forest” Super based on our classic silhouette, with purple Zeiss lens and purple interior. Limited to 50 individually numbered pieces, they will be delivered to selected store, in the next weeks. In the meantime for the occasion we have set for sale 3 of them. Pictures Here.

VNGRD was born in Milan in 2005 as the natural creative expression of a group of skaters, designers and artists who lived for years at the heart of the city’s underground.
Although its first collaborators and supporters… (read the rest)

Playing at the David Letterman Show

Kanye West New Zeland press conference here.

You can check some of the sported styles here.

New collaboration soon available on this website and in selected stores.

To view our new page and/or to join click on this link.

Thank you and happy summer to everyone.

Ciao!

View all here

- Basic (including Bicolore, Engraved & Prints)
- Flat Top

Super is attending the Project Tradeshow in LV.
booth. B 11066 – see you there.

(BREAD&Butter AW 08/09)

Shops here and Caliroots online just got them. Rush, before Jupiter goes in March and Britney releases here new album.