The extra twist and the true summer feeling for the SS10 collection was given with the specific selection of style and material of the acetates, we proudly present our Summer Safari theme.
The Summer Safari acetates and combinations successfully combine a fresh and innovative style without stepping out of line from our three initial focus points (mentioned above), yet maintaining the everyday style and understated elegance we wanted.

Another additional feature on some of the Super’s new silhouettes of this season is weight with the Andrea, the People, the Lucia and the W that are very lightweight yet high-quality sunglass. This collection is characterized by our “super” distinctive mark: which now functions as a decorative cap between the frame and the leg, revealing our logo only when the eyewear is opened, when the piece is closed it creates a simple yet incisive recognition decor.

NEW SILHOUETTES

Andrea: surprisingly simple yet stylish piece of unisex eyewear. This specific design came about while researching an avant-garde look that would simultaneously be an instant classic, a piece that was cutting-edge and cool enough for the trend leaders as well as a more mainstream consumers.
We therefore took our established classic flat top shape and eliminated the bottom acetate, revealing a refreshing futuristic lens and look. By combining classical acetates such as our signature Havana and Summer Safari tortoise combos (just to name a few) we gave it a very chic look while stripping the piece to its essentiality and function. Less is more.

Lucia: designed for women, characterized by a petit and extremely thin frame, yet boasts an extremely strong design and Giotto-esque round lens.
This is amongst the most experimental of our season’s designs, nonetheless maintaining a surprising classic simplicity.
Feeding the fashion-hungry women, this sunglass comes in a selected variety of combinations and is of an extraordinary elegance and lightness.

People: Creating a classical unisex piece of eyewear which can be worn satisfying every need and occasion is a sunglass company’s biggest challenge.
The People model is a slightly smaller-framed and thin yet meticulously designed piece which combines smooth curves with sharp and sudden angles and almost circular lenses with long geometrically squared-shaped arms.
The People is able to satisfy a large variety of different styles (thus the name), simultaneously be a chic and tasteful gentlemen piece when in havana glitter; or be a unique retro look when in our jungle Summer Safari version; or a simply and sensually feminine when in our light savannah acetate and lens.

W: Inspired by the unique style of late 70’s italian design, such as our favorite, Marcello Gandini, to name one.
The W represents our retro-futuristic style to perfection, yet also offers a basic simplicity in its design. The W was designed all in one line, maintaining all angles square, to the point that the arms don’t even curve. It is sought of as the new classic shape of the future.

A limited amount of all styles and colors will be sold thru this website next week. You can find them already in most of the stores listed here. Have fun, and feedbacks are appreciated.

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CLICK HERE TO VIEW ALL THE COLLECTION

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FRIDAY, FEBRUARY 26 @ SPECIAL STORE MILAN

If you are around Milan you are invited to clebrate with us the Super & Chocolate collaboration sunglasses with a special screening of the first Spike Jonze skate movie - Las Nueve Vidas De Paco, featuring the best of the best. Also a small exhibition of Chocolate’s original vintage skates, some goodies and on the following days you will have the chance to buy the shades.

Pop Corn, Hot Dog and Beer included :)

screening hours: 20:30, 21:30, 22:30 (and maybe more)

media partner: PIG Magazine

It all came as a natural evolution, after all, they were the source of our initial inspiration. We didn’t want to reach any compromises. We didn’t want to make a cheaper product, as one may expect a kids line to be. We demanded they mount top-quality Carl Zeiss lenses. We curated the product in every aspect and detail, specifically tailoring it for a child’s necessity. We are proud to present our first ever Super kids collection! With our evergreen 12 colors in our celebrated Classic silhouettes. We created them for the parents a few years back, now it’s time for the kids to look sharp…get ‘em before they grow up!

Suggested age: 4 to 10.

CLICK HERE TO BUY THEM AND TO SEE ALL THE COLORS

If you are interested in distribute them or to stock them for your store, contact us here (please select Super Kids in the drop down list).

SUPER has met the lifestyle mood of another brand and gave birth to a new collaboration: Chocolate Skateboards. Chocolate was founded in 1994 as a spin-off from Girl skateboard Company. We at Super wanted to celebrate Chocolate’s success and 15 Year Anniversary with a limited edition release of 333 special pairs of sunnies. Our common point of view on quality and the continued research of changes have made us work together with excitement for this fresh and special project.

A shade based on our Classic silhouette, characterized by the double use of two different colored acetates on the exterior and interior. Translucent grey and translucent red for the frame and same but inverted for the arms. The Chocolate written logo on the inside and the square red glass-lined one on the outside. All pieces are numbered 00/333 and come with the white box that has always distinguished SUPER’s special projects.

Stores that are interested in having this collaboration can contact us directly here (please be sure to select Super&Chocolate in the drop down list).

BUY THEM HERE (limited amount).

Shoplist

ONLINE

80’s Purple
Ccs
Eye Goodies

AUSTRALIA

Afend, Byron Bay
Laced, Brisbane
Lax, Adelaide

CANADA

Norml, Ottawa
Off the Hook, Montreal
Spectacles, Toronto

GREECE

Melcore Exclusively, Kifissia

ITALY

Bop sport, Riccione
Fakie, Merano
Slam Jam, Milano
Special, Milano

KOREA

10 Corso Como, Seoul
A-land, Seoul
Flow, Seoul
Modpop, Seoul

SWEDEN

Caliroots, Stockholm

UK

Academy, Cornwall
Flatspot, Devon
Route One, Badminton

USA

The Giant Peach, Alameda
Attic, Buena Park
St Alfreds, Chicago
Index, Dallas
Kitson, Los Angeles
Conveyor, Los Angeles
Sportie LA, Los Angeles
Alife, New York
Atlas skateboard, San Mateo
Css, Santa Monica
Kinetic Skateshop, Wilmington

We’re releasing a precious jewel, something that not many will be able to get their hands on. Our Flat Top just became even more tempting…thanks to the skilled expertise of our artisan deep in the Italian mountains. We are proud to present our first fully hand-covered leather FlatTop. Tightly wrapped in top notch Italian leather, this exclusive piece will be online for a restricted time, starting on the 3rd of this month at 3:33 PM CET until the 10th. It’s now or never.

ALL PICTURES HERE

BUY HERE (SOLD OUT)

After an overwhelming request and just in time for Christmas, we have decided to put on sale some of our new AW09/10 collection directly through our website, a little something to keep your eyes warm.
So what you need to do is click here, choose your style, add them to your basket, check out and it’s done (if you don’t see the Buy Now link it means the product is not available or out of stock). In a blink of the eye you will have them on your face or under your Christmas tree. Of certain styles we are very low in stock so be fast.
And since this is a generous time for us as well, we will give away 3 Super sunglasses to 3 lucky people (based on stock availability), like we did with our friends at Limited Hype not long ago. The feedback was so successful we decided to do it the same way. This is how:

1 – Subscribe to our newsletter
2 – RT this news from the link above or copy and paste the following on your status: RT @supersunglasses Super AW09/10 direct sales here: http://bit.ly/1NnT5I
3 – Leave a comment on Super’s Facebook

On the 16th of this month 3:30 PM CET we will pick 3 winners randomly, so if you do all of the above, you will triple your chances to win.

THE GIVE AWAY IS NOW CLOSED!

THE WINNERS ARE:

Hermine – Gals, Mars by Night

Kristofer – Flat Top Black

Rocky – Flat Top Black

Thank you everyone for your participation.

Also. We are planning lots of interesting stuff coming up in the next weeks/months, so keep your eyes open if you don’t want to be left out!!

For our AW09/10 collection we worked on a few essential points: Improving a high quality standard to match the style of the brand, concentrating on curating the small details to give the new pieces a finishing touch of quality and last but not least we added brand-new silhouettes and new sets of lenses to our range.

You will notice, that from this collection on,  we’ve moved our “super” distinctive mark: which now functions as a decorative cap between the frame and the leg, revealing our logo only when the eyewear is open, when the piece is closed it creates a simple yet incisive recognition decor.

By adding a larger variety of lenses to our collection – both in color and predominantly in function – we gave our pieces, not only a beautiful aesthetic match, but also a specific lens for its specific purpose.

Pieces such as the TopSki mount highly sensible Zeiss mirrored lenses for all snow terrains and strong sunlight, with leather protections to keep the wind & sun out of your eyes.

After having re-introduced vivid colors for the past summer collections, our new A/W collection offers a series of colors for the winter that will keep you looking fresh yet classy: Dark grey, military metallic green, transparent black and our signature tortoise just to name a few…

Our Frances “golden arms” series is an ode to the Italian elegance, fashion and lifestyle of La Bella Vita. With its sharp black acetate and shiny legs this series is incredibly stylish and elegant, the all-black Zeiss completely hides your eyes, protecting them and maintaing the exclusive mystery-man look.

For this collection we decided to introduce two new shapes to maintain the RetroSuperFuture look.
The first being the most fashionista and futuristic: the Luciano Tre Occhi.
This model comes in two sizes, to best suit both male and female faces and features. Its geometric yet classic design recalls the unique Italian style of engineer-deisgn, especially that of the Futurista movement and of Italian designers such as Marcello Gandini. The black, tortoise and dark grey make this piece of eyewear elegant and unique.

The second being a spin-off of our instant classic shape, the FlatTop, is our four-lensed-side-view eyewear. This piece is a fearless alternative to our FlatTop, maintaining an elegant sense of design and choice of gentleman colors, it may be proudly worn for any occasion, wether it be driving on a sunday afternoon or to in your everyday life.

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CLICK HERE TO VIEW ALL THE COLLECTION

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Presenting to the US retailers The Summer Safari 2010 Super collection. New silhouettes and new colors all at:

PROJECT LAS VEGAS SEPTEMBER 1-3
SUPER BOOTH# 16047 – 16TH AVE
appointments: Tara - tara[at]thefndtn.com - (212) 575-2373 ext. 25

tropical!!

As someone may already have noticed, Super has done a new exciting project with the legendary Liberty & Co department store established in 1875. We have always wanted to add some floral prints on Super but thought we needed a good reason to do them. August 2009 is the celebration of their famous prints, what a better excuse?!

3 styles, 50 each. All the pictures HERE - Bring them home HERE

- 14 August update: last restock has been wiped in 7 days. For all the people that bought them… enjoy them :)

- 7 August update: another quick and fast restock, but it will be the last for a while. Buy your Super Flat Black here.

We finally received a restock of our instant classic Super Flat Top Black. Starting tomorrow at 3:30pm (CET) you will find the buy link here.
(again, limited amount, sorry)

Also check shops from our web list as they also restocked.

The Super distinctive mark has changed position (picture above) and will be present in all our future productions from now on.

Thank you all for the trust and support.

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ALL PICTURES HERE
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…in Mack 10 new video – So Sharp Sporting: Super Flat Frank 2

Hand Made In Italy :)

sporting: Super Classic Blue
source: Repubblica

What else to say other than she looks great :)
sporting Super Flat Frank 2
source: Popsugar

MTV Overdrive video:

MTV Shows

We love the guys at Generic Man, especially the bearded dude! So… they just launched their pop up store at space 15Twenty and for the occasion we slipped in a special preview from our upcoming collection, we were so eager to release this piece, we couldn’t keep it in our pockets any longer: exclusively for The Generic Manifesto at space 15Twenty in Los Angeles, 46 pieces of the Flat Top Havana Glitter with brown Zeiss lens.

Opening pictures here: 1 - 2 - 3

Flat Top Havana Glitter

Watch the full Spring Break show @ MtvU

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(wikipedia) - Santi White attended Germantown Friends School in Philadelphia, Pennsylvania and then went to college at Wesleyan University, where she double-majored in Music and African-American studies. The artist got her pseudonym in the 1980s from a friend’s nickname for her. She worked for Epic Records as…(wikipedia)
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the Super logo decoration in the old production is, like usual, in both of the inside arms; while on the new production you will find only one, on the left side arm (as pictured).
Hope the people that were pissed-off like us are happy now! and to celebrate the occasion we have put 10 pieces on sale here, all the pictures you will find them here, and the shops here (please specify Super x PAM in the drop dwon menu).

P.A.M. Website

Later.

Only 200 pieces produced. 100 for each design.

But wait!

These sunglasses are so hard to find that they aren’t available anywhere. We don’t have any for us either.

Is it a marketing strategy, is it a mistake or is it just fun?
None of the above, they have just been stolen. They were supposed to be in release today but last week unknown people broke into the DHL van while they where in delivery and stole all of the shades. The above picture is the only one available of unfinished samples.

Stay tuned for updates

Below you’ll find a scan of the of claim made by the DHL driver to the Police:

It seems Kanye has his perfect silhouette: the Super Flat Top.

In this new video of Keri Hilson he is wearing the Hippi Stars from the new Spring Summer Collection.