Since day one in 2007, our objective was to create a brand that would enclose four main characteristics: contemporary well defined designs, top quality materials, the best price point these two combinations could ever have and making a product for everyone, for the People. These principles are still what guide us today.
The result of three years of hard work and commitment. Experimenting with leather, metal, acetate, and the combination of them all. Defined and refined in one core and contemporary collection. With the addition of a small selection of new color combinations, this is the Spring for Super, that altogether make up the most complete collection yet.
THE CONTEMPORARY COLORS
Our three recently released silhouettes come in a complete new color range that remind us of the early days, the start of Super with the launch of the colored Basic model three years ago. But this time adapted and restudied in an elegant and cutting edge version. The People, Andrea, and Lucia come in a semi-transparent acetate in a range of warm and soft colors: honey, ice, bottle green, washed out blue, and deep brown. These are the colors that will light up your summer.
The Leather Flat Top has become another iconic product of Super, the smell of the real leather and the handcrafted artesian work behind these shades give this piece a real uniqueness. Available in 3 burning colors: black, brown and beige. In addition to these three established colors you will find another version that combines leather and acetate: the “Randagio”. A Puma acetate skeleton hand covered in top-notch leather with refined gold details that gives it a determined and accurate design.
THE HORN (NEW)
As the Leather is the representation of how our continuous research in material and texture is an important characteristic, and how it can transform a simple model in to a must have piece without going over the top in excessive looks. The Lucia and People are realized in a full iridescent Shell and a retro Ivory, standing out in excellence in our new collection. This versatile material has also been studied and combined with various techniques and other acetates revealing a whole new aesthetic, wether it be exposed or kept in the interior of the eyewear.
THE TONE ON TONE (NEW)
These new Tone on Tone sets are yet another example of how Super remains true to its roots, yet is in continuous evolution. These new tints are a natural evolution of our color on color 2009 models. Specifically studied for the kind of people that are not to keen on loud colors, yet still would like to have a little twist in their eyewear. Today in a new transparent black and deep brown. A more contemporary look, less flashy, yet simple and fresh. For everyday use, wether it be under the sun in Miami or during a visit to the roman Pantheon.
The act of combining metal and acetate results in a unique and fine piece of eyewear that distinctly recalls certain timeframes and styles in history. They are elegant, yet young and fresh. The guiding of the materials highlight their aesthetics and colliding values, bringing out the strength and coolness of the metal with the flexible life of the acetate and the soft and soothing touch of the leather.
THE GINO AND THE CHICANO
The Gino and Chicano are what we refer to as our “tough nuts”, our insatiable warriors, whom have been keep the name high since their release in 2008-2009. A Flat Top and a Ciccio Flat Top have been adorned on their tops with distinctive gold details: a triangle and an incisive straight decoration. They are the square-breakers. These individual pieces are meant to stand alone from the pack and when combined they are a strong and characteristic team, the typical design that takes time to be understood. But yet when this happens, they are for sure the ones that know how to steal the spotlight.
THE BLONDE HAVANA MATTE
The Blond Havana Matte is definitely one of the simplest yet characteristic components of our 2010 collection, directly leaping it amongst our most prevailing and popular pieces. Like black sunglasses, havana is one of the biggest selling colors in the eyewear market, eternal, easy to wear, elegant and classy. We decided to give it a personal touch, just to stand out a little from the crowd, so we made it matte. All our top silhouettes: the Flat Top, Classic Shape, People, Andrea, and our Lucia come in this impeccable matte havana version.
THE BLACK HAVANA (NEW)
The Black Havana can easily be defined “The new black”. This is a piece worth of attention, with their shiny black coating on the exterior of the frame, they secretly hide a fierce havana acetate on the inside, that remind us of a tropical Panamanian leopard. This new color will be available in all our top frames, for those who want a classic shade with a touch. Flawless.
“SAY HELLO TO SUPER”
Color has been the beginning of our story and we are devoted to them. They have been a small revolution in the eyewear business, a trend that has been followed by small and huge brands. As i-D stated, “they are being eaten like hot italian paninis”, and the best is yet to come. The formula: Simple, colored, high quality standards, affordable price. Thanks to the insatiable hunger for these original models, they still go strong in our Core Collection.
Alongside our traditional colors of birth, we have a series of styles that also represent an important part of Super’s short yet intense history. With their retro flavor, as if they were made back in the 80′s, these models have constantly gained attention over these three years and never disappointed. Their names: New York, Technicolor, Retroski, Frank 1 and Frank 2.
Super is able to reach with this entire collection a variety of targets and life styles, still connected with a common idea: buying the best and the more cutting edge yet wearable product in today’s eyewear market. People will find it hard to select just one favorite from this varied and juicy collection, they will need at least a couple for their Spring.
AVAILABLE AT SELECTED STORES WORLDWIDE OR IN A LIMITED QUANTITY HERE STARTING NOW.