Following in the footsteps of last season’s collaboration with Swedish ‘street fashion’ brand WeSC, we have just completed a WeSC by RETROSUPERFUTURE capsule in line with their next collection. The free-spirited street cool of WeSC is perfectly captured with RETROSUPERFUTURE know-how, resulting in a light-hearted range of cute, quality shades.

We revisited the confidently kooky MOOSE model, first released with WeSC last season, in three new color-ways: a glossy black; an upbeat light tortoise matte, and a subtle transparent grey.

As always we have used only the finest of materials: top-notch acetate and Carl Zeiss lenses are guaranteed. The detail on the bridge of the MOOSE gives the shades a tongue-in-cheek futuristic feel, while the WeSC decor hinges are in keeping with the brand’s playfulness.

Made with an expert Italian touch, without losing that upbeat Swedish appeal.

Available at WeSC retailer and online on WeSC and Super webshops.

SUPER has teamed up with super-hip Hong Kong brand Izzue and the eclectic style guru Ms Hilary Tsui for a limited 200pz + 200pz special release of our iconic Flat Tops.

Two special editions of the best-selling signature SUPER silhouette have been designed in line with the much-anticipated collection designed by Hilary Tsui for Izzue, the youthful Hong Kong fashion label.

The vintage black/beige colour combo is in keeping with SUPER’s revamped-retro aesthetic, to varying degrees on either model: The Flat Tops are available either with a black frame and lens, and beige inside, or in a beige frame with black lens, with black inside.
The simplicity of the black frame model emphasizes the Flat Top silhouette, boldly outlining the iconic shape for maximum impact, while the beige frames slightly softens the Flat Top silhouette, playing up the vintage colour-contrast while retaining that Flat Top edge.

Each of these special edition can’t-miss models come in a special collector’s box with personalized inscriptions. As always, SUPER standards of quality and care are guaranteed.

The collaboration between Super, Izzue and Hilary Tsui is a welcome statement of style and spirit, a shared vision for experimentation and expression in design.

AVAILABLE IN SELECTED IZZUE STORE IN HONG KONG AND IN A LIMITED QUANTITY HERE FROM NOW

As soon as we put the finishing touches to the FLAT TOP POLARIZED, we knew we wouldn’t be able to hold them back until the official release! Not due to hit stores until August, the special pre-release will be available exclusively from today on our website, running at a limited number—for those of you who like to err on the side of excellence.
The FLAT TOP POLARIZED is an extension of our iconic FLAT TOP model, our best-selling signature SUPER silhouette, adored on both sides of the pond by celebrities, sportsmen and coolhunters alike. Yet this version has a very notable addition: Carl Zeiss polarized lenses. A by-word for excellence, the Zeiss lenses not only have a specially laminated surface to keep harmful UVA and UVB rays at bay, but they also eliminate distracting and intrusive reflective glares, allowing you to drive or play sports in strong sunlight comfortably.

Let’s not sideline the style: classic black acetate with a tasteful logo specially created for this model, and the exclusive inscription on the lens that lets any sunglasses aficionado worth their salt know that they are dealing with top-end SUPER and Carl Zeiss polarized lenses.
A collectible model, with a guaranteed bang for your buck. Whether you wear them to drive, to fish, to hit the slopes—or just to stylishly avoid eye-contact on the subway—these shades are going to invite hardcore hankering from SUPER maniacs everywhere.

TAKE THEM HOME HERE

It’s that time again. For SUPER fiends who want to own an exceptional, stand-alone piece, we present the third offering in our special limited release series: VINCENZO

Since day one in 2007, our objective was to create a brand that would enclose four main characteristics: contemporary well defined designs, top quality materials, the best price point these two combinations could ever have and making a product for everyone, for the People. These principles are still what guide us today.
The result of three years of hard work and commitment. Experimenting with leather, metal, acetate, and the combination of them all. Defined and refined in one core and contemporary collection. With the addition of a small selection of new color combinations, this is the Spring for Super, that altogether make up the most complete collection yet.

THE CONTEMPORARY COLORS

Our three recently released silhouettes come in a complete new color range that remind us of the early days, the start of Super with the launch of the colored Basic model three years ago. But this time adapted and restudied in an elegant and cutting edge version. The People, Andrea, and Lucia come in a semi-transparent acetate in a range of warm and soft colors: honey, ice, bottle green, washed out blue, and deep brown. These are the colors that will light up your summer.

THE LEATHERS

The Leather Flat Top has become another iconic product of Super, the smell of the real leather and the handcrafted artesian work behind these shades give this piece a real uniqueness. Available in 3 burning colors: black, brown and beige. In addition to these three established colors you will find another version that combines leather and acetate: the “Randagio”. A Puma acetate skeleton hand covered in top-notch leather with refined gold details that gives it a determined and accurate design.

THE HORN (NEW)

As the Leather is the representation of how our continuous research in material and texture is an important characteristic, and how it can transform a simple model in to a must have piece without going over the top in excessive looks. The Lucia and People are realized in a full iridescent Shell and a retro Ivory, standing out in excellence in our new collection. This versatile material has also been studied and combined with various techniques and other acetates revealing a whole new aesthetic, wether it be exposed or kept in the interior of the eyewear.

THE TONE ON TONE (NEW)

These new Tone on Tone sets are yet another example of how Super remains true to its roots, yet is in continuous evolution. These new tints are a natural evolution of our color on color 2009 models. Specifically studied for the kind of people that are not to keen on loud colors, yet still would like to have a little twist in their eyewear. Today in a new transparent black and deep brown. A more contemporary look, less flashy, yet simple and fresh. For everyday use, wether it be under the sun in Miami or during a visit to the roman Pantheon.

THE COMBINED

The act of combining metal and acetate results in a unique and fine piece of eyewear that distinctly recalls certain timeframes and styles in history. They are elegant, yet  young and fresh. The guiding of the materials highlight their aesthetics and colliding values, bringing out the strength and coolness of the metal with the flexible life of the acetate and the soft and soothing touch of the leather.

THE GINO AND THE CHICANO

The Gino and Chicano are what we refer to as our “tough nuts”, our insatiable warriors, whom have been keep the name high since their release in 2008-2009.  A Flat Top and a Ciccio Flat Top have been adorned on their tops with distinctive gold details: a triangle and an incisive straight decoration. They are the square-breakers. These individual pieces are meant to stand alone from the pack and when combined they are a strong and characteristic team, the typical design that takes time to be understood. But yet when this happens, they are for sure the ones that know  how to steal the spotlight.

THE BLONDE HAVANA MATTE

The Blond Havana Matte is definitely one of the simplest yet characteristic components of our 2010 collection, directly leaping it amongst our most prevailing and popular pieces. Like black sunglasses, havana is one of the biggest selling colors in the eyewear market, eternal, easy to wear, elegant and classy. We decided to give it a personal touch, just to stand out a little from the crowd, so we made it matte. All our top silhouettes: the Flat Top, Classic Shape, People, Andrea, and our Lucia come in this impeccable matte havana version.

THE BLACK HAVANA (NEW)

The Black Havana can easily be defined “The new black”. This is a piece worth of attention, with their shiny black coating on the exterior of the frame, they secretly hide a fierce havana acetate on the inside, that remind us of a tropical Panamanian leopard. This new color will be available in all our top frames, for those who want a classic shade with a touch. Flawless.

“SAY HELLO TO SUPER”

Color has been the beginning of our story and we are devoted to them. They have been a small revolution in the eyewear business, a trend that has been followed by small and huge brands. As i-D stated, “they are being eaten like hot italian paninis”, and the best is yet to come. The formula: Simple, colored, high quality standards, affordable price. Thanks to the insatiable hunger for these original models, they still go strong in our Core Collection.

“OLD” SCHOOL

Alongside our traditional colors of birth, we have a series of styles that also represent an important part of Super’s short yet intense history. With their retro flavor, as if they were made back in the 80′s, these models have constantly gained attention over these three years and never disappointed. Their names: New York, Technicolor, Retroski, Frank 1 and Frank 2.

AVAILABLE AT SELECTED STORES WORLDWIDE OR IN A LIMITED QUANTITY HERE STARTING NOW.

The print is featured on both the exterior and interior of the sunglass and individually trapped between a tint of selected acetates that when combined to their specific lens give that colorfully soft and subtle touch.
The sunglasses have been produced in a limited  quantity of 75 pieces per color style and are available at the Liberty store and on our online store.

Super is releasing fourteen new shades to face this cold and hopefully sunny winter. As usual Top notch acetate and Carl Zeiss lenses. Entirely hand made in the little boot. Don’t let your eyes freeze.

THE METAL & ACETATE ANDREA

Our research in material and combinations evolve with every new season, this specific case is a transformation our Andrea model. Offering a solid and classic piece of eyewear, for both an optical use as well as impenetrable sun block. Both models are available in our signature havana and black.

NEW WINTER COLORS

We introduced color in the sunglass market a few years back. Color is a very important component of our brand, especially when they are innovative and elegant as these four new entries: caramel, bottle green, dark brown and light yet deep blue. Paired with a selection of fine Carl Zeiss tinted lenses for a finishing touch. Available only in few selected models: Lucia, Andrea and People.

THE CRYSTALS

Introducing our People silhouette in one of our best-selling acetates, the crystal. The transparent acetate reveals the skeletal soul of the frame, underlining the simple and beautiful mechanics of the eyewear. This piece is available with both our rock hard black Carl Zeiss lens as well as our clear Car Zeiss lens, both feature top UV protection.

THE FRANCIS HAVANA

The fine black and gold of our Francis series are definitely a representative set for Super, distinctive, rich and loved by many celebrities.
The Havana is also one of our most classic colorations, therefore this combination of style came in a very natural way. Havana front and golden arms for our classical silhouettes: Ciccio, Flat Top and Basic.

Wish you all a sunny Winter.

AVAILABLE AT SELECTED STORES WORLDWIDE OR IN A LIMITED QUANTITY HERE

CLICK HERE TO SE ALL THE PICTURES

Barney’s CO-OP is celebrating it’s 25th anniversary. In addition to the occasion they have collaborated with some of their best and longest selling brands, one of which being SUPER. Each brand was hand selected by Barney’s to join in on the festivities and create a one of a kind item to kick off the historic occasion.

Barney ‘s has long been the benchmark for sophisticated-but not stuffy-designer department stores. Barney’s has maintained its ability to attract both Upper East Side old guard and downtown’s fashion elite. Barney’s industrial style CO-OP stores feature edgy, funkier styles and accessories for men and women. Super’s collaborative frame for Barney’s CO-OP 25th anniversary was produced in limited number of 100 pieces with a retail price of 180 euro.
Handmade in Italy, the People style frame will feature material components of bound leather and acetate and the always present Carl Zeiss lenses.

Currently available at Barney’s CO-OP stores and on their online store.
Buy them on Supers online store tomorrow after 3.00 pm (CET).

UPDATE: we have still a few available that we will put online soon.

CLICK HERE TO SEE ALL PICTURES

This is a little extra for you all. We have done these Rucksacks for friends, family and buyers that were passing by our booth at Bread & Butter Berlin this season, to help them carry all the goodies that you end up with during a trade show visit – actually we really liked the idea of making one and so we did.

We have kept some for all of you, here, and by the way, they feature our usual fine quality and are entirely made in Italy. Hope you will enjoy them.

LOOK AND BUY HERE

After the release of the Randagio now It’s the time for another good bite of SUPER’s extracurricular projects.
The specials that we are releasing one by one represent the top range of SUPER’s models and are designed for those that want something really special and limited.

This time the subject of this unique transformation is our Lucia model the round shaped silhouette by SUPER.

This is for sure our “Alta moda” shade and is realized with the combination of gold colored metal and our classic havana. The acetate elegantly dresses the top front and the ending of the arms. The gold metal finish the shade highlighting the round shape of the lenses.
This special style may appear as a niche model just for the avant-garde yet with a surprisingly discrete and classic fit.

They run for 188 EUR in a limited quantity of 170 pieces.
You will find the Ilaria in selected stores starting from the 20th of September and a limited quantity on our online store today from 3.00 pm (CET).

CLICK HERE TO SEE  ALL PICTURES

Super and Highsnobiety get together for a second time, for a very special occasion: to celebrate the Swiss company’s 5th birthday. Most of you know Highsnobiety for the respect they earned in the fashion scene, as being one of the most complete and authoritative style blogs of the last five years.

For this collaboration we selected our cutting edge yet timeless Andrea model. Designing it with a selection of  high-snobbyish textures and material that makes it immediately stand out from the crowd: a briar-inspired acetate, that even an original Jaguar from the 70s would admire, teamed up with our fine Italian black leather.

Gold details  and the “Highsnobiety” regal logo embedded on the exterior of the arms to top it off and complete the piece.

Like all of our models, this product is of the finest Italian craftsmanship, featuring the highest quality leather, finest acetate, all shaped and molded by hand in Italy with Zeiss lenses.

The case has also been customized for this special project,  black with a retrò inspired shape, maintaining a classic design and customized with the Highsnobiety logo that gives that extra touch.

This style has been produced in a limited quantity of 80 pieces and will be available today at 5.00 pm CET on our online store here, at Soto store Berlin, Colette Paris and other selected stores.

CLICK HERE TO SE ALL THE PICTURES

This new collection integrates and closes a route that Super has embraced as its release strategy ever since the beginning. The new pieces complete the Super catalog, which now hits a wide range of consumers and stores, yet keeping it cool and cutting edge.
All of the new packs we are introducing to our catalog are conceived and designed to fully satisfy a variety of aimed markets. Wether it be a basic piece with a lower cost; or an elaborately constructed piece of eyewear using a specific selection of material, and therefore resulting in a higher price range. What they all have in common is the high quality, research of style and authenticity that each and every single piece of the collection share.
Super is well known for creating quality products for the most reasonable price possible, this is one of the principle reasons we decided to make eyeglasses, the other, for them to be endorsed by a vast and different kind of people that appreciates our continuous evolution of quality. Enjoy.

NEW PEOPLE COLORS


This set of sunglasses expresses exactly how we are feeling on a day to day basis in this moment. Wanting to stand out from the masses, yet in a very subtle manner. By carefully electing a handful of colors, combining them with a selection of classically tinted lens, as well as applying them to our new classic silhouette, the People. We are making a statement.
As others just enter the colored market with shapes similar to our Basic silhouette, we decide to take it a step further.
Simple yet unique, distinct yet humble, we are proud to present our new set of colorful sunglasses for every occasion.

METAL&ACETATE

One of the main themes we decided to introduce and exploit in our new AW2010/2011 collection is the technique of combining materials, from acetate with metal, to acetate and leather and to finish off acetate on acetate! This results in a unique and fine piece of eyewear that distinctly recalls certain timeframes and styles in history.
This technique is something that Super was missing from its past productions, and we believe we had to include it as an enriching urge of spirit. They are elegant, but still young and fresh. You feel the strength and cold of the metal with the flexible life of the acetate or the mellow touch of the leather.

BLONDE HAVANA MATTE


Our new blond havana is definitely one of the simplest yet characteristic components of our new collection, directly placing it amongst our most prevailing pieces. Like black sunglasses, havana is one of the biggest selling colors in the eyewear market, eternal, easy to wear, elegant and classy. We decided to give it a personal touch, just to stand out a little from the crowd, so we made it matte. The fact that its opaque and the choice of using a light colored havana acetate not only makes it a unique piece, but also a whole different product then our signature Havana Glitter.
All our top silhouettes: the Flat Top, Basic Shape, People, Andrea, Ciccio, and our Lucia come in this matte havana version, the everyday color of next season.

FULL FLAT TOP LEATHER






After the success of our Flat Top shade entirely wrapped in fine black leather, we decided to re-release it as one of the novelties to our continuous collection. We’ve also decided to complete the Flat Top leather set, with the addition of two new leather-covered flat tops in shades of rich brown leather: deep chocolate and sand.

AVAILABLE AT SELECTED STORES WORLDWIDE OR IN A LIMITED QUANTITY HERE

We are proud to present our new extra-curricular project.

A little something we are doing from time to time, just to get your eyes rolling and to soothe your incurable hunger between one season and another.
We therefore have decided to release a series of exclusive models in between seasons through our online store and a selection of shops worldwide, so make sure you pop by our website to be up to date with all our upcoming goodies.

The first of this exclusive series is the Randagio, this stray dog is quite a unique piece: a puma acetate skeleton hand covered in top notch leather with refined gold details that complete the elegant and strong design.

After the great success we had with our Black Leather Flat Top, we were stimulated to get down and work on the potentials of this exclusive material, creating the Flat Top in two other color declinations (as you may have seen from the recent press around the web) and more models that capture this same mood, yet combine various techniques and distinctive elements from our AW 10/11 collection.
Super’s tradition is to produce the best quality and cool sunglasses at the most reasonable price, and this is the same with our special models.
The shades will cost 223 EUR and will be produced in a limited quantity of 230 pieces.

You will find the Randagio in selected stores after the 5th of August and a limited quantity on our online store starting at 3:00PM (CET).

CLICK HERE TO SEE ALL PICTURES

The collaboration between WeSC and SUPER  is the second venture into eyewear for WeSC. What made WeSC interested once again in eyewear was SUPER’s great products, brand philosophy and fresh ideas.

The two brands share many similarities – the ideas behind it and the joy in creating good things for good people. The result of the collaboration is something we are very proud of and look forward to wearing… Really soon.

The shades originated from the union of the two dynamic brands, resulting in a totally new shape designed on purpose for the Swedish brand: it’s retrò & modern, classic & streety at the same time.

All the details are in gold color like the metal decorum on the side that when opened reveals the WeSC logo. The shades comes with black mirrored lenses mounted, but also include a case containing a second set of rock hard pure black lenses. The shades are produced in a limited quantity of 500 pieces.

Cuddle your eyes with Zeiss lenses and this special WeSC design.

Available at WeSC stores and Supers webshop:

BUY AND SEE ALL THE IMAGES HERE

This month the cover of Nylon featured one of our inspiration icons.
M.I.A. shot by our friend Marvin Scott Jarrett appears energetic and in amazing shape after an intense period: she got engaged, had a baby and a lot of gritty work for the release of the new record.

I hope you will enjoy M.I.A. as much as we do, giving her personal touch to our Flat Top Cheetah from SS10, and who knows if we will maybe work together soon.

Unfortunally Flat Top Cheetah is currently out of stock from our side but you can check out Super retailers here. Also get the new issue of Nylon magazine here.

Thanks to M.I.A., Haley, Jennie and Marvin

After Super’s launch of the kid’s collection with our colorful basic shape, it was only a matter of time before we released our Flat Top for the little critters!
School is almost out and the hot summer is just around the corner. Mounting our signature Carl Zeiss lenses and specifically tailored for children’s necessities, our best selling Flat Top Kids is now available in 3 colors: black, white and red. Now available for purchase on our online store.

ALL IMAGES HERE